English & EAL

Medi-Info Card - VCAA Exam 2001 Language Analysis

Lisa Tran

November 1, 2018

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[Video Transcription 1]

Hey guys. Can you believe it is November already? Holy cow. Time flies so quickly. All my Year 12s have finished now, so if you're still here with me ... you must be in Year 11 or below, or you could be a Year 12 that's already finished, but you still enjoy my videos. I'm on to you.

If you didn't know already, I do have a personal YouTube channel. So head on over there if you guys have finished the year for English because I'd still really love to stay in contact with you.

I've previously done this segment before and when I started it, everyone fell in love with it. So I created the segment a while ago now, and I have done one article... Actually it was two articles so far. If you haven't looked at those ones, I'd recommend you go ahead and check it out.

But this one, I'm going to do a 2001 analyzing argument article. The reason why I choose really old articles is because I feel like the more recent ones you probably end up doing at school, or you will probably do it in your own time. If not, you've probably already done it. That's why I want to leave those ones to you guys, maybe eventually I'll get up to it. But I want to be able to show you guys a little bit more, so that's why I choose really old ones, but it's still relevant to the course. Don't think that just because it's done in 2001, which is forever ago, what, were you born there? Oh, my gosh. I just realized that some of you could have, yeah.

Anyways, the aim of today is just to go through the article, try to identify what the language techniques are and understand how they are persuasive or at least how the author intends them to persuade the audience. Actually, down the track we will talk more about structure, more at looking at arguments, that type of thing. But the goal here is more just about identification and understanding language techniques. So let's just get started.

With this particular one, you'll see that it is on a website, so you could analyze that in itself. But since I don't have it in front of me, I'm not going to, and I'm just going to look at the actual article itself.

"Keep healthy the informed way. Get in early. Get your Medi-Info card today." Automatically this might appeal to readers because it's saying "Keep healthy the informed way," as though if they don't take onboard whatever this person is recommending them, then they won't be informed and so they're missing out on something. There's also this sense of urgency, "Get in early."

"All of the world health professionals and their patients are waking up to the possibilities of the Medi-Info, MI Card." So "All over the world" is indicative of a global profile so this indicates that if it's good enough for the rest of the world, then surely it must be good enough for Australians like you and me. So that may invite readers to jump on-board with whatever this Medi-Info Card is about.

"Health professionals and their patients." "Health professionals and their patients" goes to show that if these people are recommending it and they are embracing the card, such as doctors or dentists or physiotherapists, then it's a really fantastic endorsement about that card and the product and what it's worth. Therefore, we should also support the product, too, either that could fall under the fact that they have credentials and so we trust them.

"Waking up to the possibility." So "possibilities" definitely has positive connotations. It's this idea of endless potential and so there is a lot to be gained from the card.

"Driven by breakthrough technology, the microchip-powered and credit-sized Medi-Info Card contains the info that carers and patients need to have now, on the spot, on time, on the screen." So "breakthrough technology" itself, "microchip-powered," they both indicate that this idea is cutting-edge. For us, this may persuade readers because there's this idea that the latest tech often means the most effective or it's most likely to enhance your living.

The fact that it's credit-sized means that it is also portable. It's lightweight. What do you think this could mean for readers? It's user-friendly. How does this persuade them? It could persuade a person to adopt this card and take it on-board because it seems like it's convenient, it's easy to use. And it's not going to be a burden on them because all they need to do is really just throw it into their wallet.

Now "on the spot, on time, on screen" really seems to push the idea of what do you think? Sorry, if it's out of focus. It's because I'm not looking at the camera. It could appeal to our desire to have things instantaneously. We're in the generation where things pop up in our face all the time, like notifications, shipping happens overnight. We just want things straightaway. So it could be that, but also this idea that this card is available any time and the information is accessible for you 24/7 so it's convenient. So I'll put that in below as well.

"This is the ultimate cool techno accessory." Okay. "Cool techno" itself is a bit of slang, or you could say that it's colloquial language to try to appeal to readers who may be interested in the latest tech, or people who want to keep up with the trend or the latest fashion accessories, for example. But there's this added benefit, it will actually save your life.

Then this person moves on to say, "Imagine you have an accident and are taken to hospital. Without the MI card in your wallet, can you be sure that vital information won't be missed? Think what the card might reveal." "Imagine itself" is a hypothetical situation. It's trying to get readers to see that the MI is a valuable tool. It has benefits that readers just cannot ignore and just between you and me, it could also appeal to our sense of FOMO. FOMO is not something that you would write into your essay itself, but there's this fear that if you don't have it, well, then what could potentially happen? It could be really bad.

So then there's all these dot points about what the card reveals, so it's those features, that for you, it comes back to the idea that all of these are the benefits that you can have. You can have also reassurance as a result because you know that all your information is there. People can access it when they need to, or when you're in times of need so then that in itself could relate to this idea of safety or comfort.

"All this and more can be downloaded fast from your MI Card. No forms to fill in. No stressful interviews about your medical history. No gaps because you're too stressed to remember your health details or insurance information." Okay. This idea that it can be downloaded fast is, again, convenient. It's not going to take up too much of your time. It's going to be really quick as well.

"No forms, no stressful interviews," so these two together will eliminate any of your negative experiences that you've previously had working with health professionals or the health sector. There's this idea of this simple, straightforward approach and this idea that there are no gaps, either. You might be fearful that because you're not providing all the information that you have because you just don't know it, then maybe you won't get the right type of treatment or people won't be able to look after you properly. But in this case, there's this sense of security that you'll be looked after.

"And there's more. It can even show you that in the event of your death, you want to live on as an organ donor." Organ donor itself has positive connotations. Everybody knows that if you're an organ donor, wow, you're very selfless and you're very giving, so this is like an added bonus that can make you feel better as a person. "You could give someone else the chance of a new life." If you're able to do this, it puts you in power, so you could say that you feel empowered as a result.

"What about security?" All of this section here maybe you could say specifically appeal to an audience who might be more concerned about security and about the information being put online or into this tool.

Then the rest of it, it's pretty straightforward as well. It'll work pretty much anywhere, so this idea that you're always going to be covered. "You can trust our technology. Get the Medi-Card Info today. Keep healthy the informed way," and then the rest of it, "Send in your stories of medical emergencies."

Because I just want to keep this short, I think I'll leave it there. You could say that with this part, there's this very enthusiastic tone that's carried through the entire thing. Okay, cool. So I am just going to leave it there. I hope that was helpful to some extent, just to get you started and to get you thinking about some of the language techniques that might be there.

How did you guys go? I would actually really love to hear what kind of language techniques you found in the comment section below. But if you've got any questions for me, then please leave them as well because I know I haven't gone into this in immense detail, but yeah, hopefully you're able to walk away and learn something from it.

So if you like this type of thing, don't forget, I have an online course that's called How To Achieve A Plus In A Language Analysis? There's lots and lots of information there and videos that are around five hours long for you. Around 300 students have taken the course and it's rated something like 4.5 and above, so hopefully that's a good indication that it is actually really helpful.

So next week when I see you guys, we're going to go into part two, the article where it's about the family doctor. So I'd encourage you guys to go and analyze that yourself, and then let's reconvene next Friday and work through it. Hopefully this will prepare you guys in Year 11 for your end-of-year exam. Bye guys!

[Video Transcription 2]

Hey guys, so welcome back to part two. If you were here last week, then you know that I have already analyzed part one article for you and now we're moving into part two. You can just download the PDF for this language analysis article just down below in the description box, but let's just get started. Okay, so, "I am a doctor with over 35 years experience." So automatically this doctor is establishing his credentials. So with credentials, it usually means that as an audience, we are impressed and we are respectful of this person and trust their opinion, especially if it's 35 years. "I know what it is to be called to a local school in an emergency and find a child suffering from asthma, unable to tell me what medication has previously been prescribed. I know what it is to see older patients, day after day who experienced wariness and confusion in trying to remember all the medication they are taking."

So when he says, "I know what it is," these are first hand experiences. It shows, again, and compounds on the idea that this guy is indeed experienced in the field and we should trust anyone, I guess, we should kind of trust the doctor, right, because he's exposed to this type of stuff every single day. It also shows that he is empathetic, which is a great quality to see in a doctor, because he seems to suffer as well when his patients are suffering. So with that in mind, as an audience, we are more inclined to like him and to value his opinion because he has directly been impacted as a result. When he talks about a child with asthma, it's a very interesting scenario to choose, he could have talked about anyone, he decides to talk about a child.

So potentially what this could do is appeal to a particular audience, for example, it could be parents, it could be other people suffering asthma, for example. But let's say if we're parents, generally we're... I say, we like I'm a parent, I'm not a parent. But we're protective towards young people, and you want to remove them from needless suffering as a result. Again, "Those who experienced weariness and confusion," potentially that could appeal to the elderly. So, if you're somebody who's older and you're starting to experience the fact that you're getting a little bit confused or you're forgetting things, then this might really appeal to you and speak to you because it could be the answer that you're looking for.

"I recently heard about the pain and distress of a patient who suffered an epileptic fit while far from home. Unfortunately, everyone around him, unaware that he had mild fits, assumed he was drunk and ignored him." So this part here, like recalling a story, it shows the unfairness of the situation. That this person who was having epileptic fit, would have a much more positive outcome should he have had an MI card. And we feel sorry for him because nobody should have to experience their illness and be alienated or judged on by the community or by the public. So as a result, we may be encouraged to go out there and get our own and MI card or recommend our friends or family who we know are, who may be suffering from illnesses to get an MI card. "We can all sympathize with this lad", so that itself is quite easy. What is it, guys? Inclusive language.

So if you don't know already, inclusive language engages the audience because it encourages them to feel included and responsible in whatever the author is talking about, so we feel like there's something that we can do in this case. "This lad," that's quite colloquial, why do you think he does that? So maybe it shows that this doctor isn't just a doctor who's distant and unfeeling, but he sees us, patients, as people and as friends, people that he cares about. And so, again, we're more inclined to listen to this doctor because we see him in a positive light. "He can no longer feel confident when he goes out." So this is, again, like so unfair, nobody should go out and feel like they can't be confident. If this is something that's taken away from the person, but a Medi-Info Card could help relieve them of that, then maybe they should do it, maybe we should stop advocating for MI cards.

"We can all sympathize," do you guys know what that is? Generalization. Generalization is when it's indicated that everyone agrees, like we can all sympathize because if you don't seem like you sympathize, well then you're kind of that a-hole in the corner that's like being rude and not caring while everyone else is. So of course you're kind of more inclined to want to agree and sympathize and therefore support MI card. "As a doctor," so yet again, that kind of goes back to like the credentials.

"I know that in emergency, he would have been given vital help he required immediately." So this sense of instantaneous, there's no waiting involved, everything happens straight away. So we can trust Medi-Info, it's going to do its job at making sure that people are well looked after. "All Australians," same thing, generalization. "Young or old, sick or well, bush or city, close," so this starts to appeal that to lots of different people. "Lives that are free from anxiety," so appeals to their sense of freedom or this idea that this person couldn't feel confident anymore. We don't want them to go out there and feel anxious either, right?

You can see from all the different lines and where they're going, that I try to make connections to other parts of the article as I go through the piece, because I think it's really important to be able to look at things on more holistic scale than rather just one thing on a micro level. This means that you're able to better understand the contention, as well as the arguments that the author uses to build up that contention.

So let's finish this one off, "The Medi Card doesn't waste people's time," for people who are very conscious of their time and want to be productive, it could appeal to them. "Safe and secure," excellent, so we know that. We spoke about this last time with the MI, giving you security and comfort. And also you can also say that there's alliteration here, it's just as a side note though, I would much rather you guys talk about security and safety and how that appeals to people.

And "My work as a doctor would improve," I mean, if you really wanted to, you could even like put that together with as a doctor, and then it goes back to credentials. "If I had more time to talk to my patients, they would be improved." Duh, duh, duh. Cool. "To me, your Medi-Info Card means peace of mind for everyone." Okay, so what do you guys think of that? I'm not going to analyze it, I'm going to ask you guys to analyze it and put it down in the comment section below for me. So with this one, I analyzed a lot, but I'm sure there's still heaps more that I haven't quite looked at. And so I want you guys to put down in the comments below, what are the different types of analyses that you've pulled from this article, let's share around and help each other out.

The more we can collaborate and work together, the more we can lift each other up. So if you needed more help with analyzing arguments, you guys can definitely check out my study guide where I have an entire section, which covers everything from how to analyze, language technique list, structure, high response essays, low response essays, so you can see the difference and everything is annotated for you in those essays so that you understand why they actually did well or not so well. So that's it from me, I will see you guys next Friday, and chat to you then. Bye!

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