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For many VCE Students, Language Analysis is most commonly their ‘weakest’ section out of all three parts of VCE English. Throughout my years of tutoring, when I’ve asked these students why they struggle, they usually blame the difficulty in grasping the most important component of Language Analysis:
Understanding how the author intends to persuade their readers.
You’ll see that I have italicised the words, ‘how’ and ‘intends’ in the above statement to highlight where your focus needs to be. If you’re currently trying to get your head around Language Analysis, or if you don’t understand where you’re going wrong, don’t worry. We’re going to look at the incorrect assumptions students make about Language Analysis, how to avoid it and also what you should do instead! So first, let’s have a look at a couple of common student errors. Students (including yourself perhaps) may believe that:
1. Language Analysis is about finding language techniques that persuade readers.
Stop right there! This certainly isn’t a treasure hunt (but that would be pretty awesome right?). If an essay was just about identifying language techniques, everyone would get an A+ (we wish!). Once you’ve had some practice under your belt, you’ll notice that anyone can find rhetorical questions, inclusive language and statistics, so there is a lot more to it than simply pointing out language techniques. Also, steer clear from throwing in all the possible language techniques you’ve found in an article too, because it’s not a competition about who can find the most techniques and even if you did, it doesn’t guarantee you an amazing score on your essay.
2. Language analysis is about if authors successfully persuade their readers.
Sorry to tell you, but this definitely isn’t it either. Our job as the student isn’t to figure out whether or not the author successfully persuades their reader. You can’t really speak for all the people reading an article if they do or do not agree with the author’s contention. Just like if you see an advertisement on television for MacDonalds, you can’t tell if the next person who watches the ad will be persuaded to go out and buy a Big Mac meal. That’s why at the end of the day, it’s not up to you to figure out the extent to which the author persuades their readers. So in that case, what should you be doing instead?
The ultimate goal is to demonstrate your understanding of how the author attempts to persuade the reader to agree with his or her contention.
Let’s break up the essential parts of analysing language so we can pinpoint exactly the part that is most problematic and also how we can finally get a strong grasp of how to be successful in this area:
The TEE rule
Technique – what persuasive technique is used?
Example – which text that shows it?
Effect – what is the intended impact on readers’ attitudes?
1. Technique
There are so many persuasive techniques around, once you’ve got your hands on a bunch of language technique lists then you’re pretty much set in this area. Be wary however, as I have mentioned in the past(and above) how simply ‘labelling’ language techniques is not enough for you to do well in language analysis.
2. Example
This is quite frankly, the easiest part of Language Analysis! All you need to do is quote your evidence! Straightforward? If quoting is not your forte, you can check out: how to embed quotes in your essay like a boss
3. Effect
Ok, this is the core of most students’ issues. We already know that the author is trying to persuade readers but here, we’re going to look how their choice of words or phrases creates a certain effect on readers so that they will be encouraged to agree with the author. When thinking about the effect, the best way is to put yourself in the reader’s shoes – you are after all, a reader! So in order to understand the effect think about the following three points:
What readers may feel – emotions
What readers may think – thoughts
And what readers may want – wishes
Example 1: “You are my smartest friend, I’m really stuck on this question and I need help!”
Think about it realistically. If someone said this to you, how would you feel? There must’ve been a time where you were complimented (whether it be about your clothes, how you did something well, or how friendly you are with others), and you used this experience to your advantage. Each time you analyse a language technique, contemplate on what emotions, thoughts or wishes emerge as a result. When someone gives you a compliment, you probably feel flattered, or maybe even proud. And this is exactly what you need to include in your analysis! You should garner these everyday experiences as a trigger to help you understand how readers may respond to a certain technique. So if we broke it down via the TEE formula:
Technique: Compliment
Example: “You are my smartest friend, I’m really stuck on this question and I need help!”
Effect: You feel feel proud and as a result want to assist your friend.
And let’s put it all together coherently and concisely:
Analysis: The compliment, “You are my smartest friend, I’m really stuck on this question and I need help!” encourages the listener to feel a sense of pride and this in turn, may encourage them to assist their friend.
Example 2: “The pet puppy was stuck inside a car on a 32 degree summer day, with no windows left open, and no room for fresh air.”
Again, think about the three points – how do you feel? What do you think of this scenario? What do you want as a result? You probably feel sorry for the puppy and want to save it from this situation.
Technique: Appeal to sympathy
Example: “The pet puppy was stuck inside a car on a 32 degree summer day, with no windows left open, and no room for fresh air.”
Effect: You may feel that it is unfair for the puppy to be in such a horrendous and potentially life-threatening situation.
And let’s put it all together coherently and concisely:
Analysis: Through the appeal to sympathy, “the pet puppy was stuck inside a car on a 32 degree summer day, with no windows left open, and no room for fresh air”, readers may believe that it is unfair for the puppy to be subjected to such a horrendous and potentially life-threatening situation and thus, may be persuaded to take action to prevent further harm to pets.
Ultimately, focus on the potential effect language can have on the reader and as a result, how this may encourage the reader to agree with the author. If you do that, then you’re definitely on the right track. If this study guide has helped you gain further insight into Language Analysis, then you may be interested in my upcoming workshop where I spend a few hours offering advanced advice on Language Analysis! No matter what scores you have been attaining in Language Analysis, whether high or low, my workshop is loaded with tips which will undoubtedly help you achieve the best you possibly can. You are welcome to register here: VCE English Intensive Spring Break Workshop. Join the Facebook event here today to keep updated on all the latest information in the lead up to the workshop and invite your friends!
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In your Language Analysis (or Analysing Argument) SAC, you will be required to analyse how language is used to persuade in three or more texts. While this may seem a bit daunting at first, it really isn’t much harder than a single text analysis once you know how to approach it. Of course, there are multiple ways to tackle this task, but here is just one possible method!
Introduction:
Begin with a sentence that briefly describes the incident that sparked the debate or the nature/context of the debate. Remember to use the background information already provided for you on the task book!
Next, introduce the texts one at a time, including the main aspects for each (eg. title, writer, source, form, tone, contention and target audience). You want to show the examiner that you are comparing the articles, rather than analysing them separately. To do this, use appropriate linking words as you move onto your outline of each new text.
Consider significant features for comparison, for example:
Is the tone/style the same?
Is there a different target audience?
How do their key persuasive strategies differ?
You may choose to finish your introduction with a brief comment on any key difference or similarity.
Sample introduction: The recent return to vinyls and decline in CD sales has sparked discussion about the merits of the two forms of recorded sound. In his feature article, For the Record, published in the monthly magazine Audioworld in June 2015, Robert Tan contends that vinyls, as the more traditional form, are preferable to CDs. He utilises a disparaging tone within his article to criticise CDs as less functional than vinyls. In response to Tan’s article, reader Julie Parker uses a condescending and mocking tone to lampoon Tan for his point of view, in a letter published in the same magazine one month later.
Body paragraphs:
Block structure
Spend the first half of your essay focused on Article 1, then move into Article 2 for the second half of your essay (and, for those doing three articles, the later part of your essay based on Article 3). This structure is the most simple of all, and unfortunately does not offer you ample opportunity to delve into an insightful analysis. Hence, we would not recommend this structure for you. If possible, adopt the Bridge or Integrated structures discussed below.
Bridge structure
Analyse the first text, including any visuals that may accompany it. Students often spend too long on the first text and leave too little time to analyse the remaining texts in sufficient depth, so try to keep your analysis specific and concise! Remember to focus on the effects on the reader, rather than having a broad discussion of persuasive techniques.
Linking is essential in body paragraphs! Begin your analysis of each new text with a linking sentence to enable a smooth transition and to provide a specific point of contrast. Continue to link the texts throughout your analysis, for example, you could compare:
The tone
The techniques of each writer and how these aim to position the reader in different ways.
Often your second and/or third texts will be a direct response to the first, so you could pick up on how the author rebuts or agrees with the arguments of the first text.
Integrated structure
In this type of structure, you will analyse both articles in each body paragraph.
If you'd like to see an in-depth explanation of these different essay structures with sample A+ annotated essays as examples, check out our How To Write A Killer Language Analysis ebook! This study guide includes heaps of other valuable content too, including the SIMPLICITY and SPECIFICITY strategy, which has helped hundreds of students achieve A+ in their assessments.
Conclusion:
In Lisa's videos above, she suggests a short and sweet summary in your conclusion by incorporating some quotes from the author's own conclusion.
Alternatively, you could opt for a different approach. In your conclusion, aim to focus on how each text differs from the others in terms of the main techniques used by the author, and more importantly, the effect of these techniques on the reader or audience. You should summarise the main similarities and differences of each text without indicating any personal bias (ie. you should not state whether one text might be more or less persuasive than another). For example, a point of comparison could be the audience appeal - will any particular audience group be particularly engaged or offended? Why?
Finally, finish with a sentence suggesting a possible outlook for the issue.
Next Steps:
Watch our 'Language Analysis' playlist where Lisa analyses the VCAA 2016 exam over the span of 7 videos. From the first read all the way through to writing up the full essay, Lisa shows you step by step how you can improve your Language Analysis marks.
*This blog post was originally created by Christine Liu, with additions made by Lisa Tran to suit the new modifications in the English study design.
This is a 7 part series of videos teaching you how to analyse articles for your SAC. Your school will give you three texts which can consist of articles (opinion, editorial, letter to the editor) or images (cartoons, illustrations, graphs). We've used VCAA's 2016 English end of year exam for this series of videos.
Steps before you get started:
1. Make sure you download and analyse VCAA 2016 exam yourself first, then join me in analysing the texts together.
2. Scroll all the way to the bottom of this blog post to download my annotations plus the full essay referenced in these videos. Let's get started!
Looking for more VCE Language Analysis videos? Be sure to check out my analysis of the VCAA Sample 2020 exam.
Wondering what VCAA examiners might be looking for in a high-scoring essay? Each year, the VCE EAL Examination Reports shed light on some of the features that examiners are looking for in high-scoring responses for the Listening and Language Analysis sections of the EAL exams. Let's go through 5 key points from the reports so that you know how to achieve a 10/10 yourself.
For advice on how you can apply the VCE EAL Examination Reports to strengthen your skills in the listening section, see Tips on EAL Listening.
Tip #1 Analyse How the Overall Argument Was Structured
‘The highest-scoring responses analysed argument use and language in an integrated way. Some responses used a comparative approach that analysed arguments and counter arguments from both texts in the same paragraph. However, only comparatively few responses focused on how the overall argument was structured.’
So how do we write about/analyse ‘how the overall argument was structured’?
To save time during the exam, we can adopt templates that can help us transfer our thoughts into words in a fast and efficient way. You can construct your own templates, and you may want to have various templates for various scenarios or essays. Below, I have provided a sample template and I’ll show you how you can use this template in your own essays.
Sample Template
(AUTHOR)’s manner of argument is proposed in real earnest in an attempt to convince the readers of the validity of his/her proposal of...by first…and then supplying solutions to...(DIFFICULTIES), thus structuring it in a logical and systematic way.
The above template ONLY applies to opinion pieces that satisfy these 2 rules:
The opinion piece commences by presenting the ‘bad effect/consequence/situation’ of the topic
The opinion piece supplies the solution to resolve the ‘bad effect/consequence/situation’ of the topic
For example, say the author, John White, contends that plastic bags should be banned and does so by:
commencing the piece with the fact that plastic bags can travel long distances by wind and water. They litter our landscapes, float around in waterways, and can eventually end up in the oceans, ultimately polluting the ocean and posing a threat to marine animals
then supplies solution to ban plastic bags
When we use our template here, the intro may look like this - note that I’ve bolded the ‘template’ parts so you can clearly see how the template has been used:
John White’s manner of argument, proposed in real earnest in an effect to convince the readers of the validity of his proposal of banning plastic bags by first exposing the deleterious nature of these bags to our environment and natural habitat and thensupplying solutions to ban plastic bags, putting it in effect in a logical and systematic way.
‘Students are encouraged to use the key words in the questions as a focus for their listening...Short-answer questions require concise and precise answers. Responses that demonstrated understanding provided what was asked for without including extraneous information.’
Some students tend to add unnecessary information in their answers. Although the answers are correct, they will NOT earn you any extra marks. Listening answers should NOT be a mini essay. Writing irrelevant information will not only waste time but may also compromise the accuracy and overall expression of your response.
Tip #3 Practice Makes Perfect
The examination reports frequently point out that students struggle with identifying and describing the tone and delivery. For example, the 2017 VCAA EAL Examination Report states:
‘Identifying tone and delivery is challenging for students and emphasis on this is needed...Students are encouraged to use the key words in the questions as a focus for their listening’.
The good news is, just like most skills, listening and identifying the tone can both be improved with practice. In fact, VCAA acknowledges the importance of daily practice as well.
‘Students need to develop their critical listening skills both in and outside of the classroom. They are encouraged to listen, in English, to anything that interests them – current affairs, news, documentaries and podcasts can all be useful.’(2017 VCAA EAL Examination Report)
Practicing listening does not necessarily mean sitting down and doing Section A questions; it can be as simple as talking with classmates, teachers, neighbours, friends from work, church, etc.
Take a look at our EAL Listening Practice and Resourcesfor a comprehensive list of external resources for practicing listening and a step-by-step guide on how to use them!
Tip #4 How To Formulate a Cohesive Response?
VCAA encourages us to write answers that make sense to the reader and are grammatically correct. Make sure you do address, and ONLY address, what the question is asking, because marks will not be rewarded for redundant information.
‘Short answer questions require concise and precise answers. Responses that demonstrated understanding provided what was asked for without including extraneous information. Expression skills need to be sufficiently controlled to convey meaning accurately.’ (2017-2019 VCAA EAL Examination Report)
HINT: This may sound super simple, but a lot of EAL students struggle with it. If you do, you are definitely not alone. Some students seek to use complicated words and/or sentence structures, but we should not compromise clarity over complexity.
Tip #5 Use a Range of Precise Vocabulary
VCAA acknowledges the importance of sophisticated vocabulary. This phrase ‘analysis expressed with a range of precise vocabulary’ has been repeatedly used to describe high-scoring essays in the examination reports from 2017 onwards
Below is a listof commonly misspelled, misused and mispronounced words. If you don’t know the meaning of a word, check out Collins Online Dictionary for definitions OR you can use a physical copy of the Collins Dictionary (which you are allowed to bring into the exam and SACs).
Words That Look the Same/Have Super Similar Spelling:
Abroad vs. Aboard
Adapt vs. Adopt vs. Adept
Affect vs. Effect
Altar vs. Alter
Angel vs. Angle
Assent vs. Ascent vs. Accent
Aural vs. Oral
Baron vs. Barren
Beam vs. Bean
Champion vs. Champagne vs. Campaign
Chef vs. Chief
Chore vs. Chord
Cite vs. Site
Compliment vs. Complement
Confirm vs. Conform
Contact vs. Contrast vs. Contract
Contend vs. Content
Context vs. Content
Costume vs. Custom
Counsel vs. Council vs. Consul
Crow vs. Cow vs. Crown vs. Clown
Dairy vs. Diary
Decent vs. Descent vs. Descend
Dessert vs. Desert
Dose vs. Doze
Drawn vs. Draw vs. Drown
Extensive vs. Intensive
Implicit vs. Explicit
In accord with vs. In accordance with
Later vs. Latter
Pray vs. Prey
Precede vs. Proceed
Principal vs. Principle
Sweet vs. Sweat
Quite vs. Quiet
For an overview of the EAL study design plus tips and tricks for reading comprehension, time management and more, check out The Ultimate Guide to EAL.
For a step-by-step explanation of exactly how to write A+ essays, with examples to help you understand what to do and what not to do with confidence, check out our How To Write A Killer Language Analysis ebook.
Language Analysis is all about how the author persuades. That means in all your essays, the word ‘persuade’ is bound to be present in almost every sentence. Here is an example in a response to the 2009 VCAA exam:
Voxi employs inclusive language such as “we” in an attempt to persuade readers to also feel a sense of excitement towards future technological developments.
However, if you’re repeatedly writing ‘persuade’ throughout your essay, it will become repetitive and bland. So to make it easier for you, below is a list of synonyms for the word ‘persuade’. Next time you write an essay, hopefully it won’t be littered with ‘persuade’ but other vocabulary instead!
To see more phrases and sentence starters that you can integrate into your Analysing Argument writing, see this blog.
This is a 7 part series of videos teaching you how to analyse articles for your SAC. Your school will give you three texts which can consist of articles (opinion, editorial, letter to the editor) or images (cartoons, illustrations, graphs). We've used VCAA's 2016 English end of year exam for this series of videos.
Steps before you get started:
1. Make sure you download and analyse VCAA 2016 exam yourself first, then join me in analysing the texts together.
2. Scroll all the way to the bottom of this blog post to download my annotations plus the full essay referenced in these videos. Let's get started!
Looking for more VCE Language Analysis videos? Be sure to check out my analysis of the VCAA Sample 2020 exam.
Whether Language Analysis (or Analysing Argument) is your favourite section of the English course or you just wish you could read an article without analysing the effect of a generalisation, here are some quick and simply tips to ensure you can maximise your marks in Section C! For a detailed guide on Language Analysis including how to prepare for your SAC and exam, check out our Ultimate Guide to VCE Language Analysis.
Improve your metalanguage
What is Metalanguage?
Words that describe language!
For example:
The words infer
The words insinuate
The words suggest
Create a word bank full of different words you can interchange throughout your analysis to eliminate any repetition!
If you’d like to see a list of sentence starters to help you broaden your vocabulary for Analysing Argument, check out this blog.
Do not reiterate what the writer is saying
Remember you are analysing the language the writer uses, not arguing the contention of the writer!
Therefore avoid words such as: states, highlights, uses, utilises, shows etc.
What not to do: The writer states that creating a community garden will make people “healthier and happier”
What to do: The words “healthier and happier” suggest that creating a community garden will improve the lifestyles of citizens.
Analyse the language not the technique
By now we are probably aware that puns are “often humorous” and “gain the reader’s attention”. However instead of using these generalised textbook effects, analyse the words WITHIN the pun and see how these words may affect readers.
What not to do: The pun “A new cycle” in the headline is humorous and therefore captures the attention of the reader.
What to do: The pun “A new cycle” draws a direct link between cycling and advancement in society urging readers to view cycling in a positive light.
Always ask yourself: why?
Why is the writer using particular language? Why may the reader react with concern?
Make sure the answers to these questions are in your analysis!
What not to do: Consequently readers may feel concerned.
What to do: Readers may feel concerned due to the increase in fast food consumption.
If you'd like to see exactly how to achieve this within your essays, check out our How To Write A Killer Language Analysis ebook for a step-by-step explanation of how to clearly and effectively answer 'why' and nail Analysing Argument!
Don’t forget the visual
As silly as it may sound, it is quite easy to forget to analyse the visual when you’re under pressure. The visual can either complement the article or oppose the views of the writer.
Mention what the visual:
Symbolises
Suggests
And how readers may react to the visual
Keep your introduction and conclusions as brief as possible
Most of your marks will come from your analysis so there is no need to spend copious amounts of time perfecting your introductions and conclusions. Keep them short and concise!
Pick and choose what to analyse
It is simply impossible to analyse every single technique the writer uses in their article. Therefore pick the words/phrases that you find most persuasive. You will not be marked down for what you do not analyse!
This blog covers choosing the perfect topic for your next Oral Presentation. To get a better overview of what's expected of you in Oral Presentations, writing up your speech, and speech delivery, check out Our Ultimate Guide to Oral Presentations.
The following is the LSG criteria that will ensure you find an interesting topic!
Step 1: Select a topic that has appeared in the media since 1 September of the previous year
Getting started on this first part can be tricky, especially if you want to choose something a bit more original or fresh.
In any case, the first thing you need is an event. An event in the VCE English context is anything that happens which also generates opinionated media coverage—so, it’s not just an event but it has to be an event that people have published opinions about, and they have to have been published since September 1.
You might wonder why we don’t go to the issue straight away. Here’s a hypothetical to illustrate: if you asked me to name an issue, the best I could probably come up with off the top of my head is climate change. However, if you asked me to name an event, I’d pretty easily recall the Australian bushfires—something much more concrete which a) has generated specific and passionate opinions in the media; and b) can easily be linked to a wider issue such as climate change.
So where do you find an event? If you can’t think of a particularly interesting one right away, you could always try Wikipedia. Seriously, Wikipedia very helpfully has pages of things that happened in specific years in specific countries, so “2019 in Australia” might well be a starting point. The ABC news archive is also really helpful since you can pick dates or periods of time and see a good mix of news events from then.
I wouldn’t underestimate your own memory here either. Maybe you attended the School Strike for Climate and/or you feel vaguely disappointed in the government. Maybe there was something else happening in the news you remember (even though it is often about the environment these days). It doesn’t have to be from the news though—maybe there was a movie or TV show you watched recently that you have thoughts about. You could really do a speech on any of these, as long as you suspect there might be recent, opinionated media coverage.
Only once you have an event should you look for an issue. This will be a specific debate that comes out of the event, and can usually be framed as a “whether-or-not” question. The bushfires, for example, might generate debate around whether or not the Australian government is doing enough to combat climate change, whether or not Scott Morrison has fulfilled his duties as Prime Minister, whether or not it’s appropriate to discuss policy already when people are still grieving. All of these issues are going to be more current and more focused than just ‘climate change’, so pick one that resonates for your speech. In the next couple of sections, I’ll offer you a list of 2019-20 issue-debate breakdowns (i.e. topic ideas!).
Most importantly, choose an event/issue that is interesting for you. You’re the one who’s going to deal most intimately with this event/issue - you’ll have to research multiple sources, come up with a contention and arguments, write the essay, present the essay - so make it easier for yourself because you’re going to be spending a lot of time completing all these steps. Besides, an inherently interesting topic means that you’ll showcase your opinions in an authentic way, which is incredibly important when it comes to presentation time.
Step 2: Filter out the boring events/issues
“Your aim of this entire Oral Presentation SAC is to persuade your audience to agree with your contention (whatever that may be) based off the issue you’ve selected.” -The VCAA English Study Design
Next, you’ll need use this test to see whether or not your topic will stand up to the test of being ‘interesting’ enough for your audience. My first question to you is: who is your audience?
Is it your classroom and teacher? Is it a handful of teachers? If you don’t know, stop right now and find out. Only continue to the next question once you’re 100% certain of your audience.
Once you know who your audience is, ask yourself: Does this event and issue relate to my audience?
This question matters because “your aim of this entire Oral Presentation SAC is to persuade your audience to agree with your contention (whatever that may be) based off the issue you’ve selected.” This means that what you say to your audience and how they respond to your speech matters. Even if your assessor isn’t counting exactly how many people are still listening to your speech at the end, everyone knows a powerful speech when they’re in the presence of one - it hooks the audience from start to end - and an assessor, consciously or subconsciously, cannot deny that the collective attentiveness of the room has an influence on their marking of your Oral Presentation.
That’s why you should choose a topic that your audience can relate to. This is just my personal opinion, but I don’t find a speech on the Adani Coalmine (broad issue = climate change) as interesting and engaging as School Strike For The Climate (broad issue = climate change). That’s not to say that I’m for or against the Adani Coal Mine, but I know that if I’m speaking to a crowd of 17-18 years olds, the School Strike For The Climate would be a better choice because it’s going to hit a lot closer to home (1) (perhaps some of those in your audience - including yourself - have attended one of those strikes).
To extrapolate this idea further, I try to avoid topics that have too many unfamiliar words for my audience. For example, I recall one year when one of my students decided to take a stance on pain medications and that they should be restricted to only over-the-counter in pharmacies. Have I lost you already with the ‘over-the-counter’? Yeah, I have no doubt that some of you are unfamiliar with that word (don’t stress, I didn’t know it either when I was in school). On top of this phrase, she used words like ‘Schedule A’, ‘Pharmaceuticals Benefits Scheme’, ‘Medicare rebate’, ‘opioids', ‘subsidised’, and other words that aren’t part of the usual vocabulary of her audience. I’d take heed because in order to captivate the audience’s attention, they need to understand what you’re talking about. As soon as there’s something they don’t understand, it becomes much harder for them to follow your speech, and before you know it, Sarah, the class sleeper is taking her afternoon snooze and the others are struggling to keep their eyes open! Having said all that, if you have an equivalent jargon-heavy topic like pain medications that really does interest you, then go for it. Just bear in mind that you’ll need to explain any new vocabulary during your speech to keep your audience’s attention.
Keen to learn more? My How To Write A Killer Oral Presentation eBook continues on this same path, covering the next steps in your Oral Presentation journey!
Access a step-by-step guide on how to write your Oral Presentation with simple, easy-to-follow advice
Read and analyse sample A+ Oral Presentations with EVERY speech annotated and broken down on HOW and WHY students achieved A+ so you reach your goal
Learn how to stand out from other students with advice on your speech delivery
Sounds like something that'd help you? I think so too! Access the full eBook by clicking here!
Planning is an essential part of any successful text response essay. It helps you ensure that you’re answering the prompt, utilising enough quotes and writing the most unique and perceptive analysis possible! The hard part of this is that you only have about FIVE MINUTES to plan each essay in the Year 12 English exam… (more info on the best way to tackle that challenge in this video!)
So, I developed the FIVE TYPES of essay prompts to help students streamline their planning process and maximise every minute of their SACs and exams.
By identifying the type of prompt you’re being challenged with immediately, a number of parameters or guidelines are already set in place. For a specific type of prompt, you have specific criteria to meet – for example, in a metalanguage-based prompt, you immediately know that any evidence you brainstorm in your planning stage should be based around the literary techniques used in your given text.
‘Ambition in the play Macbeth leads to success.’ Discuss. (Macbeth)
When you’re presented with a theme-based prompt, you can automatically shift your brainstorming and planning towards the themes mentioned in the prompt along with any others that you can link to the core theme in some way.
In regard to this Macbeth prompt, for example, you could explore the different ways the theme of ambition is presented in the text. Additionally, the themes of guilt and power are intimately related to ambition in the text, so you can use those other ideas to aid your brainstorming and get you a step ahead of the rest of the state come exam day.
2. Character-Based Prompt
‘Frankenstein’s hubris is what punishes him.’ Discuss. (Frankenstein)
These prompts are pretty easy to spot – if you see a character’s name in the prompt, there you have it; you have a character-based prompt on your hands.
Once you know this, you can assume that each example you brainstorm has to be relevant to the specific character named in the prompt in some way. Also, you can explore how the actions of characters don’t occur in isolation – they’re almost always interrelated. Remember, however, that the actions of characters are always connected to the themes and ideas the author is trying to convey.
This type of prompt also grants you some freedoms that other types don’t give. For example, unlike a Theme-based prompt, a character-based prompt means that it’s perfectly fine to write about characters in the topic sentences of your body paragraphs.
3. How-Based Prompt
‘How does Grenville showcase Rooke’s inner conflict in The Lieutenant?’ (The Lieutenant)
Unlike other prompts, the ‘How’ positions you to focus more on the author’s writing intentions. This can be achieved by discussing metalanguage – language that describes language (read my blog post about it here). These prompts tell you immediately that you need to be thinking about the literary techniques explored in the text and explain how they affect the narrative.
Rather than using specific techniques to frame your specific arguments, it’s best to use them as evidence to support arguments that attack the main themes/ideas mentioned in the prompt.
4. Metalanguage or Film-Technique-Based Prompt
‘Hitchcock’s use of film techniques offers an unnerving viewing experience’. Discuss. (Rear Window)
This type of prompt is very similar to How-based prompts, specifically in the fact that the discussion of literary techniques is essential.
For this type of prompt specifically, however, the actual techniques used can form more of a basis for your arguments, unlike in How-based prompts.
5. Quote-Based Prompt
“Out, damned spot!” How does Shakespeare explore the burden of a guilty conscience in Macbeth? (Macbeth)
Countless students ask me every year, “What do I do when there’s a quote in the prompt?!” My reply to these questions is actually fairly straightforward!
There are two main things that you should do when presented with this type of prompt. Firstly, contextualise the quote in your essay and try to use it in your analysis in some way. Secondly, interpret the themes and issues addressed in the quote and implement these into your discussion. The best place to do both of these is in a body paragraph – it weaves in seamlessly and allows for a good amount of analysis, among other reasons!
When faced with unknown prompts in a SAC or your exam, it's reassuring to have a formulaic breakdown of the prompt so that your brain immediately starts categorising the prompt - which of the 5 types of prompts does this one in front of me fall into? To learn more about brainstorming, planning, essay structures for Text Response, read our Ultimate Guide to VCE Text Response.
Whether Language Analysis (or Analysing Argument) is your favourite section of the English course or you just wish you could read an article without analysing the effect of a generalisation, here are some quick and simply tips to ensure you can maximise your marks in Section C! For a detailed guide on Language Analysis including how to prepare for your SAC and exam, check out our Ultimate Guide to VCE Language Analysis.
Improve your metalanguage
What is Metalanguage?
Words that describe language!
For example:
The words infer
The words insinuate
The words suggest
Create a word bank full of different words you can interchange throughout your analysis to eliminate any repetition!
If you’d like to see a list of sentence starters to help you broaden your vocabulary for Analysing Argument, check out this blog.
Do not reiterate what the writer is saying
Remember you are analysing the language the writer uses, not arguing the contention of the writer!
Therefore avoid words such as: states, highlights, uses, utilises, shows etc.
What not to do: The writer states that creating a community garden will make people “healthier and happier”
What to do: The words “healthier and happier” suggest that creating a community garden will improve the lifestyles of citizens.
Analyse the language not the technique
By now we are probably aware that puns are “often humorous” and “gain the reader’s attention”. However instead of using these generalised textbook effects, analyse the words WITHIN the pun and see how these words may affect readers.
What not to do: The pun “A new cycle” in the headline is humorous and therefore captures the attention of the reader.
What to do: The pun “A new cycle” draws a direct link between cycling and advancement in society urging readers to view cycling in a positive light.
Always ask yourself: why?
Why is the writer using particular language? Why may the reader react with concern?
Make sure the answers to these questions are in your analysis!
What not to do: Consequently readers may feel concerned.
What to do: Readers may feel concerned due to the increase in fast food consumption.
If you'd like to see exactly how to achieve this within your essays, check out our How To Write A Killer Language Analysis ebook for a step-by-step explanation of how to clearly and effectively answer 'why' and nail Analysing Argument!
Don’t forget the visual
As silly as it may sound, it is quite easy to forget to analyse the visual when you’re under pressure. The visual can either complement the article or oppose the views of the writer.
Mention what the visual:
Symbolises
Suggests
And how readers may react to the visual
Keep your introduction and conclusions as brief as possible
Most of your marks will come from your analysis so there is no need to spend copious amounts of time perfecting your introductions and conclusions. Keep them short and concise!
Pick and choose what to analyse
It is simply impossible to analyse every single technique the writer uses in their article. Therefore pick the words/phrases that you find most persuasive. You will not be marked down for what you do not analyse!
Many students receive feedback from teachers to ‘avoid retelling the story’ along with red scribbles across their essay that state, ‘paragraph needs further development’ or ‘develop your contention further’. It’s a common issue across the VCE cohort and fixing it does take some time and practice. However, keep in mind that it is definitely possible, you just have to understand what exactly what ‘retelling the story’ means!
So, ‘retelling the story’ – it’s pretty much stated right there the phrase – it’s when you are re-describing or repeating the plot based on whichever text you’re writing on. The reason why it is so cringe-worthy is because: 1. you should assume that your teacher or examiner has already read the book before so they don’t need a summary of the events occurring in the text, and 2. you are wasting time by writing something probably a year 8 student could when instead, you should focus your time on providing a comprehensive analysis of the text when responding to your essay topic.
Here is an example of a student who ‘retells the story’ (using Reginald Rose’s Twelve Angry Men – “Twelve Angry Men explores the importance of moral responsibility. Discuss.”):
“The importance of moral responsibility is shown through those who fail to possess any sense of decency or righteousness. The 3rd juror has had an estranged relationship with his son for 2 years. He does not get along with his son since the son is disrespectful to his father. This is unlike the 3rd juror, who used to show respect to his elders by calling his father ‘sir’ going up. He is ashamed of his son since his son once ran away from a fight which made the 3rd juror ‘almost thr[o]w up’. As a result of his personal problems with his child, he sees the defendant as another young kid that needs punishment for his wrongdoings. He believes that ‘we’d be better off if we took these tough kids and slapped ’em down before they make trouble, you know?’. Since he is blinded by his own experience, he lacks the moral responsibility required to be a juror on the trial.”
As you can see, the student above has provided a lengthy explanation of the plot, rather than focusing on the keywords. ‘moral responsibility’, ‘decency’ and ‘righteousness’. The student could easily have cut down on the plot details and used the essential events in the play to act as the basis of his/her analysis. So what are the things you can do in order to provide an insightful passage without falling into the trap of this major English student faux pas? Let’s have a look.
Remember that an essay is based on your interpretation of the prompt – that is, whether or not you agree or disagree with the essay topic. Since you are putting forth a contention, it is important that you try to convince the reader of your own point of view. Unfortunately, this is not possible through merely summarising the plot. Try to break down themes, characters, views and values and language construction when elaborating on your contention. By using your own words to explain an idea, you can then successfully use the book as support for your reasoning.
Remember that repeating the plot is not the same as analysing a plot. Some students rely heavily on quotes, but this in itself can become a repetition of what occurs in the novel. Never simply rely on quotes to tell the reader what you want to say; quotes are there again for support and so, use quotes as a basis of interpreting your own opinions and views. Keep this in mind, don’t tell me what I already know, tell me something I’d like to learn. This will force you to write about your own ideas, rather than repeating the author’s words. Concentrate on a specific section of a plot, or a small passage in the novel. Avoid talking about too much at once. If you are able to achieve this, it will prevent you from falling into the path of wanting to write about an overall event of the book, which is inevitably summarising the plot.If you believe that it is absolutely necessary to write about some of the plot in your essay body paragraphs, try to keep it to a minimum. Practice expressing the vital plot points in one phrase, rather than using 2 or 3 sentences to explain what occurs in the book.
Now let’s have a look at the example below. The discussion is based on the same topic sentence as that above however this time, the student has focused on developing their ideas into an insightful exploration:
“The importance of moral responsibility is shown through those who fail to possess any sense of decency or righteousness. The 3rd juror is shown to be someone who is arrogant and narrow-minded as a direct result of a troubled relationship with his own son. Although he is personally unacquainted with the defendant, he draws a parallel between the youngster with his own young son, stating that ‘we’d be better off if we took these tough kids and slapped ’em down before they make trouble, you know?’. It is ironic when he asserts that ‘everybody deserves a fair trial’ since he is the juror that adopts the most prejudice towards the case, thus demonstrating his failure to possess righteousness. His shortcomings are further highlighted through the stage directions whereby he ‘shouts’ and ‘leap(s) into the breach’, displaying his lack of interest in other jurors’ opinions as he is adamant that his view that the defendant is guilty is indeed, correct. Therefore, it is clear through his narrow-mindedness that he has little sense of moral responsibility.”
Much Ado About Nothing is usually studied in the Australian curriculum under Area of Study 1 - Text Response. For a detailed guide on Text Response, check out our Ultimate Guide to VCE Text Response.
Summary
Much Ado About Nothing is one of Shakespeare’s classic comedies, and is in fact the most performed of his plays – even more than Hamlet or Romeo and Juliet. While it was also popular in Shakespeare’s time, its themes are still very contemporary. Much Ado About Nothing is a story of mixed-up love, lies and deceit, themes that are still prevalent in current hit movies like To All the Boys I’ve Loved Before, or 10 Things I Hate About You. The banter between Beatrice and Benedick is amusing and ridiculous, and the ensuing drama between Hero and Claudio is probably not far off the modern drama in the relationships of your friends.
Much Ado About Nothing explores themes of love, the ways that we can be opposed to love and relationships, the position of women and necessity of marriage, and the ways we can deceive each other and ourselves. If you’ve ever felt attracted to someone who really pushed your buttons, felt a spark with someone the first time you saw them, experienced your friends’ relationship drama, said you’d never have a relationship because study is too important, or even maybe tried to play matchmaker for two people, this play is for you! Love is a beautiful and yet frustratingly unavoidable part of life, and Shakespeare shows us the many ways in which people can react to this and manipulate this for their own desires. This play uses comedy to reassure us that mistakes and misunderstandings in love are an innate part of humanity, as we struggle to communicate how we feel towards another person. Further, it is a play about how we stage these relationships to one another and questions whether true love needs an audience at all. As you’ll see, it’s very much a play about appearance and reality, and deception and truth – these are the kinds of questions that humanity will always face when dealing with love.
Themes / Motifs
Marriage and its effects on Freedom
Marriage acts as the primary source of the drama that unfolds in the play, and the main factor that drives its romantic plot forward. Much Ado About Nothing explores the paramount importance the Elizabethan society placed upon the notion of marriage, and the threat this often placed upon the free will of many individuals. This is primarily perceivable in the characters of Benedick, who compares the married man to a tame and lifeless animal, and Beatrice, who disparages the idea of saccharin romance and thus ‘mocks all her wooers out of suit’.
Chastity and Family Honour
Much Ado About Nothing also examines the social concept that a woman should act gracefully and stay ‘chaste' until marriage in order to bring honour to her family. Claudio’s public rejection and public humiliation of Hero during their wedding ceremony acts as the climax of the plot and a direct representation of the societal values in the Elizabethan era. Shakespeare assumes an arguably feminist stance in his implied denouncement of this despotic treatment of women, who were expected to lose all social standing if they happened to lose their virginity before marriage. The extent of this cruelty is emphasised by the harsh, obliterative words of Leonato, as in his belief that Hero is unchaste, he proclaims his own daughter as ‘stained’ and ‘fallen into a pit of ink’, having brought dishonour upon his entire family.
Deception
Much of the play’s plot is driven by both accidental and deliberate deception, of which almost every character is a victim. False language in Much Ado About Nothing is so prevalent that it obliterates the truth and forms an alternate kind of society, in which characters assume the very roles chosen for them by the lies spread about them by others. For example, the rumours that Benedick and Beatrice are in love lead to their marriage, and Hero is treated as a whore by her own father due to Claudio’s denunciation of her as ‘every man’s Hero’. Despite this, Shakespeare examines both the positive and detrimental effects of such deceit; just as the duping of Claudio and Don Pedro culminates in Hero’s social demise, her faked death also allows her to reconcile with Claudio and attain her public redemption.
Perception and Reality
The defining characteristic of Much Ado About Nothing is that nothing of material actually happens in the plot, other than marriage. There are no real fights, deaths, trials, illnesses or sexual encounters - the only perceivable change in the play is the perception of various events and characters, such as whether Hero is a virgin, or whether Claudio and Benedick will fight - hence its name, ‘Much Ado About Nothing’.
Symbols
Eyes
Used to represent the idea of perception in the play, eyes are often utilised by Shakespeare when characters’ perceptions are distorted by the deceptive actions of others. Much like Claudio’s rhetorical question, ‘Are our eyes our own?’, the play questions the extent to which others affect an individual’s way of thought.
Beards
Beards act as a complex emblem of masculinity in Much Ado About Nothing. Benedick’s autonomous bachelorhood is symbolised by his full, rugged beard, whereas Claudio’s clean, shaven face is a token of his ‘softness’ and emotional vulnerability. In tandem with this, Beatrice’s aversion to beards represents her scorn for men in general. It is important to note that the action of shaving one’s beard is a symbol that accompanies the act of getting married - Benedick’s first action as a married man is to shave his beard, and by doing such, allowing himself to be as vulnerable with Beatrice as ‘Lord Lack-beard’ Claudio is with Hero.
The Savage Bull
Don Pedro’s taunting of Benedick that “In time the savage bull doth bear the yoke,” symbolises the act of a free-willed man succumbing to the attractive comfort of marriage. The notion that marriage can be a kind of prison to men is repeatedly alluded to in the play through the symbol of the ‘savage bull’; just as the bull is tamed by humans’ training, the free bachelor is tamed by responsibility when he is married. However, the image of marriage shifts in the play along with a transformed imagery of the bull, as Claudio assures Benedick that his horns will be ‘tipped with gold’ and love through his marriage. This suggests that while it may seem like an intimidating and suffocating prospect, marriage can also provide infinite warmth and comfort to those who embrace it.
Character Analysis
Beatrice
Niece of Leonato and cousin of Hero.
Although kind to her loved ones and described as ‘pleasant-spirited’, she is extremely witty and cynical, particularly towards Benedick, whom she once loved but now engages in constant bickering with.
Shakespeare’s symbol of early feminism, as she is a character of justice and female autonomy, vowing at the beginning of the play that she will never marry a man in order to keep her freedom.
Benedick
A lord, recently returned from fighting in the wars.
Just like Beatrice, he also vows that he will never marry and stay a liberal bachelor.
Although he often retorts Beatrice’s snide remarks and sarcastic wit with insulting retort, his observant friends perceive an underlying affection for her beneath his facade of apathy.
The main character through which Shakespeare explores the theme of deception and performance; as a natural entertainer, it is difficult for the audience to comprehend whether he is merely pretending to be in love with Beatrice, or genuinely in love with her.
Hero
The beautiful, gentle and graceful daughter of Leonato.
The quintessential and ideal woman of the Elizabethan era, as she is obedient to her father and cherished for her perceived pureness and chastity.
Claudio
A young, handsome and widely appraised soldier who has attained great public acclaim through his noble fighting under Don Pedro’s command.
Falls in love with Hero immediately upon his return to Messina.
Although depicted as the ideal male Elizabethan hero, his suspicious and doubtful nature results in his downfall, as he is quick to fall for deliberate lies and wicked rumours, even about those closest to him.
Don Pedro
Sometimes referred to as ‘the Prince’, Don Pedro is an established nobleman from Aragon and longtime friend of Leonato.
A character with two faces; although socially adept and courteous in his public actions, he is, like Claudio, quick to fall for rumours and takes hasty revenge on those who fail his expectations. Through this characteristic of Don Pedro, Shakespeare condemns the hypocrisy of societal expectations, presenting the idea that propriety can often cover devious intent.
Don John
Also referred to as ‘the Bastard’, Don John is the illegitimate brother of Don Pedro.
Perpetually melancholy and dispirited due to his social standing as an outcast, he devises a treacherous plan to ruin the happy courtship between Hero and Claudio.
Despite Shakespeare’s depiction of Don John as the villain of the play, many of his characteristics suggest rather that he is merely an individual driven to commit evil deeds due to his inherent inferiority to his brother, and constant rejection by a prejudiced society.
Quote analysis
“He that hath a beard is more than a youth, and he that hath no beard is less than a man; and he that is more than a youth is not for me; and he that is less than a man, I am not for him.”
This quote by Beatrice represents her aversion to the idea of marriage and her belief that no man will ever be able to satisfy her.
As it was widely believed that the beard of a man symbolised his manliness and maturity, this conundrum suggests that Beatrice believes that no man, whether a man without a beard or a boy with one, will be able to win her love or admiration.
“The savage bull may, but if ever the sensible Benedick bear it, pluck off the bull’s horns and set them in my forehead, and let me be vilely painted, and in such great letters as they write ‘Here is good horse to hire’ let them signify under my sign ‘Here you may see Benedick, the married man.”
This quote is Benedick’s mocking, sarcastic reply to Don Pedro’s adage about how all men, even the wildest of them, eventually settle down to become married.
The ‘sensible Benedick’ here refers to a Benedick who is too clever and pragmatic to yield to the fleeting attractions of true love, as he knows that he will be disappointed by it soon enough. His imaginative scene of himself with ‘bull’s horns’ on his head symbolise the Renaissance belief that cuckolds, or men whose wives committed adultery, grew horns on their heads due to their futility. Thus, Benedick here is implying that part of his disinclination towards marriage stems from his fear that his wife will be unfaithful to him.
“But now I am returned and that war thoughts have left their places vacant, in their rooms come thronging soft and delicate desires, all prompting me how fair young Hero is, saying I liked her ere I went to wars.”
Claudio here describes his swift transformation from a war hero to a passionate lover of Hero. The change that occurred in Claudio is so rapid that it is more of a passive event that occurred to him, rather than something that he chose of his own volition.
As such, Shakespeare uses this quote to emphasise his volatile character and foreshadow the swiftness with which Claudio later disowns his feelings for Hero and humiliates her.
Sample Essay Topics
Quote-Based Essay Prompt
1. "I am a plain dealing villain." Don John is the only honest character. Discuss
How-Based Essay Prompt
2. How does Shakespeare use music and poetry to convey love and the intricacies of communication?
Metalanguage-Based Essay Prompt
3. Discuss Shakespeare's use of symbols throughout the play and how they relate to the concepts of appearance and reality.
Note: You’ll notice that each essay (or prompt, as we like to use interchangeably), has been labelled a particular type of prompt (theme-based, character-based, etc.). While we won’t go into detail with the types of prompts in this blog, in LSG’s How To Write A Killer Text Response, we explore the five different types of essay prompts. By identifying the type of essay prompt, you’ll immediately understand how you should answer the essay prompt so that you satisfy the VCAA criteria for your SACs and exams. This approach to essays is incredibly valuable as it saves you precious time during assessments, while ensuring you don’t go off topic.
Essay Topic Breakdowns
Character-based essay prompt
Much Ado About Nothing is primarily Shakespeare’s strong argument for feminism and female autonomy.
Plan:
1. Shakespeare in Much Ado About Nothing utilises the character of Beatrice as the quintessential strong female hero, and thus encourages female autonomy.
Beatrice’ strong, independent spirit and fierce wit defines her as the most powerful female character in the play. Her desire to remain a ‘maid’, uncommon in the times as every woman was expected to aspire to marriage, is a striking emblem of feminism, as her self-governance and liberated spirit is depicted.
Beatrice is also perceivably masculine - she even expresses her desire to have been born a man in her patriarchal society, stating, ’I cannot be a man with wishing, therefore I will die a woman with grieving.’ As such, Shakespeare advocates that society should accept a more diverse range of women, including those with more masculine characteristics.
2. In tandem with this, the character of Hero is employed as an instrument through which Shakespeare condemns the harsh societal expectations of women.
The public humiliation of Hero as ‘unchaste’, or sexually loose, results in her rejection both from society and her own family, including her previously doting father, Leonato.
As such, Hero’s devastating plight reminds the audience that being a woman in the Renaissance meant that one was constantly vulnerable to inferior treatment compared to men, and their harsh judgments - even from male relatives or close ones.
3. Ultimately, the repeatedly negative connotations of marriage expressed by female characters highlights the lack of autonomy women possessed in the Shakespearean era.
Beatrice’s extreme aversion to marriage, as she ‘cannot endure to hear tell of a husband’, suggests that it was not all women’s choice to marry but rather a heavy societal burden placed over their heads.
Hero is perceived to have almost no agency or self-determination when choosing a life partner, perceivable by Leonato’s reminder to her, 'Daughter, remember what I told you. If the Prince do solicit you in that kind, you know your answer.’ As Hero expresses that her heart is ‘exceedingly heavy’ on her wedding day, the audience is positioned to question the extent of power that fathers held over their daughter’s fates in the Elizabethan era.
Theme-based essay prompt
In Much Ado About Nothing, Shakespeare argues that deception always results in negative consequences.
Plan:
1. Deception is portrayed as a negative tool in Much Ado About Nothing, as trickery leads to tragic events, as Don John’s lies directly results in Hero’s social demise and the destruction of her relationship with Claudio.
Don John’s deceitful words to Claudio before their wedding, “I came hither to tell you, and, circumstances shortened—for[Hero] has been too long a-talking of—the lady is disloyal,” lead to Claudio’s public humiliation of Hero as every man’s Hero’ - an unfaithful woman.
The catastrophic outcome of this highlights the negative power of deception and the danger of being swayed by mere hearsay, as Hero is not only scorned by all of society, but also disowned by her own father, who wishes death upon himself and his ‘stained’ daughter.
2. Despite this, deception is not always detrimental in Much Ado About Nothing, in which deliberate trickery leads to the resolution of the main romantic conflict between Beatrice and Benedick.
The act of deceiving Benedick and Beatrice that the other is in love with them eventually leads to their marriage - the resolution of the main conflict of the play.
Although Benedick is firmly against the idea of being contained by marriage in the beginning of the play, he becomes a passionate lover as soon as he hears the false words, “Did you know Beatrice is madly in love with Benedick?”, declaring that he ‘will be horribly in love with her’ thenceforth.
Similarly, Beatrice is also positively influenced by deceptive words, as the audience can discern her transformation from a ‘flighty maid’ to a woman full of genuine affection of Benedick - perceivable by the end of the play, in which she delivers the lines, ‘Benedick, love on, I will requite thee, taming my wild heart to thy loving hand,’ as if releasing the very last fragment of her stubborn heart to him.
3. In a similar vein, Hero’s staged and thus deceptive death results in her social and familial redemption, as well as the saving of her marriage with Claudio.
In order to punish Claudio for his mistakes, Leonato’s household publicly ‘publishes’ that Hero has died.
The idea of Hero’s death brings so much guilt to Claudio that he begins to remember all of her benevolent qualities in a fit of misery, delivering the lines, ‘Sweet Hero, now thy image doth appear / In the rare semblance that I loved it first.’
Leonato asks Claudio to marry his niece (Hero in disguise) instead of the ‘dead’ Hero, and as Claudio tearfully agrees, the redemptive masquerade through which Hero and Claudio reconcile symbolises the positive factors of deception.
Now it's your turn! Give these essay topics a go. If you're you’d like to read completed A+ essays based off the two essay topics above, as well as the ones listed below, complete with annotations on HOW and WHY the essays achieved A+ so you can emulate this same success, then I would highly recommend checking out LSG's Killer Text Guide: Much Ado About Nothing. In it, we also cover themes, characters, views and values, metalanguage and have 4 other sample A+ essays completely annotated so you can smash your next SAC or exam! Check it out here.
For a detailed guide on Language Analysis, what you're expected to cover, how to prepare for your SAC and Exam and more, check out our Ultimate Guide to VCE Language Analysis.
[Modified Video Transcription]
Today we're going to go through the 2019 past VCAA English Exam (grab a copy of the exam here so you can analyse with me). As you probably know, if you've watched my videos before, you always want to make sure you read the background information when it comes to Analysing Argument.
I'm going to use Analysing Argument and Language Analysis interchangeably by the way, but I'm talking about the same thing okay?
Background Information
The background information is pretty important because it gives you context for what is happening in this article. Without reading the background information, you might just head in there and possibly even come up with an entirely different context altogether, which might screw over your actual analysis and the author's intention. So, never skip the background information. Make sure that you read it and also pick out the gems that you find in it.
What I've always found is background information is great for picking keywords - words I might want to use throughout my own Language Analysis. It also has really good details about the article. In this case, you can see that there's a member of the public who has responded, which tells us a little bit about the author; it's a 'response' as well, so there's going to be two articles; it's an advertorial - an advertorial is a paid advertisement that looks like an article (I'll use the word advertorial as I'm describing the article in my introduction), and, I also know where it's been published. This is already really good information for you to start using in your introduction.
Finding Your Own Interpretation
Let's move into the analysis itself. By the way, this is my first time doing this analysis, so we're doing it together. What you'll find is that I come up with particular interpretations that you might not have come up with. I might miss something, you might miss something, and what you'll find is my interpretation is not the only interpretation out there. If you come up with something else, it's totally fine for you to go ahead and analyse it, as long as you can back it up. This is what English is all about, so don't stress if I haven't matched up with you in exactly what I'm saying. You can also use my interpretation as a double interpretation. So, what you could do is go into your essay, write your interpretation and if mine compounds on top of yours pretty well, if it's a great addition to what you're saying, add it in and bam! You're showing your examiner that, you're somebody who can look at one particular technique from several different perspectives and that's kind of cool.
Moving on to the Analysis
So, 'A Better, Faster Shopping Experience'. From what I can already see here is there's this sense of convenience already being brought up. Now, at this point in time, I don't know what the point of that convenience is, but I know for me as a shopper, if I can get something for a better experience and I can get it done faster, then hells yeah, I am all for that. Think about yourself in the reader's shoes, after all, you really are the reader reading this article. Think about how it's starting to impact you.
I've done a video about the TEE rule previously that goes through Technique, Example and the intended Effect on the audience. Make sure you're familiar with that because I will use a lot of that in today's analysis.
'An open letter to our valued customers. As you know, Hailey's Local Store is not your average grocery store.'
Interesting. The 'As you know' is pretty familiar. It's this familiarity that this person is sharing with us (the author's name is Hailey, so I'll just say Hailey). She says 'As you know, Hailey's Local Store is not your average grocery store' and repeating that familiar 'As you know' reminds the audience - us - of our long-term relationship with the store. So, in a sense, she's drawing upon our good will and our trust in the local shop, which creates this differentiation between herself (as somebody who's more proactive and customer-centric) and your bigger grocery stores.
'We're a little bit different - we always put our customers first.'
At this point, we start to feel valued. We know that we are her priority. Her priority isn't about profits, which a lot of stores are about, it's about the people, and as a result, we're more inclined to look at her in a favourable way.
'We offer lots of healthy meals, many specials, locally source food and, as you know, we abolished plastic carry bags four years ago - long before the big stores.'
This whole sentence is pretty good because it shows us that she is somebody who is forward-thinking and she has actually carried through with her claim that she puts her customer first. We know that because she follows it up with:
'Why did we do those things? Because you told us that was what you wanted and needed.'
She's got historical proof of putting customers first, which again, serves to build this rapport and relationship between Hailey and us as her customers.
If I look at the first paragraph as a whole, I see that she's building this up, she's setting this up in a particular way and whatever direction she's going to head in next, we're more inclined to follow her, to believe in her and to support her because she's shown us that she has supported us first. She's helped us out, so why can't we help her out? Again, I haven't read the rest of this article yet so these are just the thoughts that are going through my mind as I'm reading this first paragraph - just to give you a little bit of insight into my brain.
In this first paragraph, I can see that she's using a pretty welcoming and warm tone. If you have a look at the photograph that's been placed at the top of this article - and remember that with particular images they're strategically placed, so if it's placed at the start of the article versus at the end, think about how that impacts your perception of the photograph - for me, the first thing I see when I look at this article is the photo and I see a smiling happy owner. As you can see, the first paragraph serves to back up this photograph as well, with what she's talking about in terms of prioritising customers and valuing customers. You can also see products behind her, which look fresh and full and her shelves are full, so in that sense, it furthers this impression of the local and grounded nature of the store. It feels homey and this invites that comfort and trust from us.
Then, as we move into our second paragraph, I'm seeing a lot of exclamation marks, which gives me the sense of this upbeat, exciting environment, or even tone you could say. I think she's doing this because she wants us to jump on board with cashless payments as well, and to not see them as something that's a burden for us. She ties the advantages of cashless payments directly to the customer’s experience of the store by frequently repeating personal terms, such as 'you' and 'your' throughout these first couple of paragraphs. By the way, I'm not going to write down all the language analysis, because I think there's just not enough space, but me chatting about it with you is good enough. Let's move onto the next paragraph.
'you won't need to go rummaging through your bags for coins. You won't ever have to worry that you don't have the cash to cover your essential food supplies - your card will ensure that you do'.
Not only is she highlighting the advantage. Here, she's arguing for the advantages of cashless payments by showing you the inconveniences of having cash in phrases like 'you won't need to' and 'you won't ever have to'. I also like the phrase 'rummaging through your bags for coins'. It gives this sense of how cumbersome the nature of physical money is in comparison to cashless payments.
In the next paragraph, she highlights cashless payments with the words 'Simple!' which reiterates her point (from the previous paragraph) about how cumbersome coins can be. She finishes off this paragraph with a 'Welcome to the twenty-first century.', so there's this sense of being forward in her decisions and that we should be as well - because nobody wants to be left behind in history. A lot of us like to think of ourselves as people who are open-minded, open to change and will take up things that are better for us, things that are more convenient for us.
So, she's saying that this is it for twenty-first century, join us over here rather than way back when, when we had to use coins. She also highlights 'mobile phone[s]', 'smart watch', 'smart ring' - many things that a lot of people have and this just compounds that idea of, 'yeah, this is a no brainer' essentially. Why shouldn't you move to cashless payments if you're already immersed in this tech world of having mobile phones, smart watches, smart rings, etc.?
She moves into talking about the wider economic context of Australia in this next paragraph. That sense of time I was talking about, comparing the now - the twenty-first century - with a decade ago, you can see that link right here. It's very obvious now. She creates a strong impression of societal inevitability of this technological change, especially because she cites statistics - '70 per cent of household spending was in cash; now it's half of that.' I can see in the next paragraph that she uses expert opinion as well - the 'Governor of the Reserve Bank of Australia'. This all connects to this main phrase that we are in a ‘turning point’ now, that cash will be rapidly phased out until we become a cashless society and we should join her; we should make moves on this otherwise we're going to get left behind.
I like that she's bringing in Australia because it also brings in this additional sense of pride on our behalf. We're Australians, we're proud that we've been one of the biggest users of electronic payments in the world, we're the ones who are making waves, we're the ones who are putting our feet forward first. So, you could talk about appeal to patriotism here as well. It's interesting because here she says that she's a leader, or
'We've always tried to be a leader in our community and respond to our customer's needs.'
What do you think when you think of a leader? Typically for me, I admire leaders. They're somebody I look up to and I want to follow in their footsteps essentially. So by positioning herself as a leader, I think that's pretty interesting because she's telling us, ‘Hey, I've done all this thinking, I have initiative, I am forward-thinking, so come with me, join with me on this cashless payments movement.’
'you'll breeze through a check-out'
I like the word 'breeze through', or just 'breeze' because it connects again, back to this idea of convenience with a faster shopping experience, and it is juxtaposed against that cumbersomeness of 'rummaging through...bags for coins'. Something to think about is: as you analyse an article, you don't just have to analyse it chronologically or talk about it chronologically in your essay either. If you see things that connect later on, connect them in your essay and put them together, because what you're showing your examiner is that you can see not just the minor details - i.e. language techniques in each sentence - but you can actually zoom out and see the overall picture, how the arguments are coming together and how she's structuring her piece so that we walk away with a certain perspective. Think about that in a two-step method. There's the zoom in where we're looking at sentence by sentence and what techniques are there, which is basically what we've been doing, but at the same time, you can zoom out and have a look at how the different techniques all come together and work as a whole. If this is something that you're not too comfortable with just yet, just stick with the chronological order and working through the sort of minor details. And then on your next read, you can read through with the focus of, 'okay, what if I was to look at this from a more holistic perspective?'
Ahh! I didn't even look ahead enough, there are more words and more phrases that connect to the idea of convenience and ease. It’s 'faster', ‘will save you time', 'safer' as well?! There's a new appeal. It's not necessarily new, it's just a different angle you could come from. If you wanted to talk about the sense of security, that appeal to safety, then you could do that as well.
'it means not having to spend hours sorting, storing and securing cash'
So, more cumbersome notions. And then in comparison,
'more time', 'We understand the concerns a minority of our customers may have.'
I love when they do this, acknowledging the opposition essentially is what she's doing. She's saying, ‘yup, like, I can hear you, not all customers want this. Some of you don't.’ And my assumption is that she's going to back it up with her own rebuttal. This not only pulls along the people who are already supportive of her, but she's also trying to pull along those who are a little bit more sceptical of this idea of cashless payments. So let's see, she says,
'What if you prefer cash, don't feel comfortable using credit or debit cards, or don't have a mobile phone or smart watch? We don't want to leave anyone out. For the next three months we will offer cashless payments, but still accept cash to people to give people time to adjust.'
It's interesting because she is again, building up this position of hers, where she is friendly, she is helpful, she is thoughtful and she cares about her community. Something you could also say, and this is if you're looking at things more pessimistically, is that she's doing this more so for herself. By saying that these people have three months, there's this unspoken pressure that's happening as well. She's putting pressure on the minority and emphasising the supposed inevitability of a cash-free shopping experience. Even by just saying 'minority' that's in a way applying pressure as well, because it's saying that you are part of this smaller group, the smaller group of people who won't come with us or have not yet come with us, so join us. There's a very clear expectation that these customers need to adapt and catch up.
Want to see these ideas and annotations turned into a full A+ essay?
If you want more, I have also got a fully written up 2019 essay based on the articles that we're analysing today in my How To Write A Killer Language Analysis study guide. In that study guide, not only do I have the essay for 2019, I also have afully written up essay for the 2017 & 2020 VCAA English Exams, and we're always working on adding ones from future years as well. Plus, there's heaps of sample A-plus essays in there already and heaps of information that I think will be super helpful for you before you move into your SAC. So please, go ahead and check that out! It's loaded with value and I know it'll be worth your money.
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