In your Language Analysis SAC, you will be required to analyse how language is used to persuade in three or more texts. While this may seem a bit daunting at first, it really isn’t much harder than a single text analysis once you know how to approach it. Of course, there are multiple ways to tackle this task, but here is just one possible method!
Begin with a sentence that briefly describes the incident that sparked the debate or the nature/context of the debate. Remember to use the background information already provided for you on the task book!
Next, introduce the texts one at a time, including the main aspects for each (eg. title, writer, source, form, tone, contention and target audience). You want to show the examiner that you are comparing the articles, rather than analysing them separately. To do this, use appropriate linking words as you move onto your outline of each new text.
Consider significant features for comparison, for example:
- Is the tone/style the same?
- Is there a different target audience?
- How do their key persuasive strategies differ?
You may choose to finish your introduction with a brief comment on any key difference or similarity.
Sample introduction: The recent return to vinyls and decline in CD sales has sparked discussion about the merits of the two forms of recorded sound. In his feature article, For the Record, published in the monthly magazine Audioworld in June 2015, Robert Tan contends that vinyls, as the more traditional form, are preferable to CDs. He utilises a disparaging tone within his article to criticise CDs as less functional than vinyls. In response to Tan’s article, reader Julie Parker uses a condescending and mocking tone to lampoon Tan for his point of view, in a letter published in the same magazine one month later.
Analyse the first text, including any visuals that may accompany it. Students often spend too long on the first text and leave too little time to analyse the remaining texts in sufficient depth, so try to keep your analysis specific and concise! Remember to focus on the effects on the reader, rather than having a broad discussion of persuasive techniques.
Linking is essential in body paragraphs! Begin your analysis of each new text with a linking sentence to enable a smooth transition and to provide a specific point of contrast. Continue to link the texts throughout your analysis, for example, you could compare:
- The tone
- The techniques of each writer and how these aim to position the reader in different ways.
Often your second and/or third texts will be a direct response to the first, so you could pick up on how the author rebuts or agrees with the arguments of the first text.
In your conclusion, aim to focus on how each text differs from the others in terms of the main techniques used by the author, and more importantly, the effect of these techniques on the reader or audience. You should summarise the main similarities and differences of each text without indicating any personal bias (ie. you should not state whether one text might be more or less persuasive than another). For example, a point of comparison could be the audience appeal - will any particular audience group be particularly engaged or offended? Why?
Finally, finish with a sentence suggesting a possible outlook for the issue. Good luck!
By the way, did you know that our Language Analysis online course includes a more comprehensive review of structuring two or more articles on language analysis?