You can find the VCAA exam 2009 here.

Have a go at analysing it yourself first, then see how I've interpreted the article below! For a detailed guide on Language Analysis including how to prepare for your SAC and exam, check out our Ultimate Guide to VCE Language Analysis.

Information

Author: Voxi

Type of article: Opinion piece

Publisher: Clt Alt

Date of publication: 23rd of May, 2009

Contention: We should embrace the digital technology as it has, and will continue to revolutionise our lives in regards to intelligence, convenience, communication and more.

Number of article(s): 1

Number of image(s): 1 (not disclosed on VCAA website due to copyright laws)

Source: VCAA website

Note: Persuasive techniques can be interpreted in many ways. The examples given below are not the single correct answer. Only a selected number of persuasive techniques have been identified in this guide.

Keyed In

#1

Persuasive technique: Imagery

Example: ‘Keyed In’

Analysis: The term ‘keyed in’ depicts an image of keys on a laptop or computer – one of the important inventions in regards to digital technology as well as the idea that those who are ‘keyed in’ are ‘up-to-date’ with its progression. This invites support from the reader since it is desirable to be ‘up-to-speed’ with the latest developments and trends – especially since new technology allows such accessibility.

#2

Persuasive technique: Type of publication

Example: Online journal

Analysis: By publishing the article on an online platform, Voxi aims to target ‘tech-savvy’ readers who are more inclined to appreciate technology than those who read other publication avenues such as newspapers.

#3

Persuasive technique: Acknowledging the opposition

Example: ‘Some people are naturally afraid of the new, challenged by the discomfort of being dislodged from the known, the safe, the predictable, the tried and the tested – in short, their comfort zone.’

Analysis: Voxi invites readers to view him as someone who is considerate and rational by displaying an understanding front towards those opposed to the use of technology, ‘some people are naturally afraid of the new.’

Example: ‘…maybe they have a point – sometimes it’s good to take time out and just enjoy what you’ve got.’

Analysis: Through admitting that perhaps those opposed to the development of technology may ‘have a point’, Voxi aims to manipulate readers into trusting him since he appears genuine and fair towards the issue.

#4

Persuasive technique:Positioning advocators in a positive light

Example: ‘They see possibilities for making things better where other people want to chill, just responding to the pleasure of the moment.’

Analysis: By positioning technology advocates as people who ‘see possibilities for making things better,’ Voxi attempts to coax readers into support since readers tend to respect and admire those who take action, rather than someone who is static and merely wants to ‘chill.’

#5

Persuasive technique: Characterisation of supporters as heroes

Example: ‘History’s full of moments though, when human beings have been moved forward by people who have been like the grit in an oyster. Gritty people produce pearls.’

Analysis: Though the characterisation of technology advocators as ‘gritty people,’ Voxi urges readers to view those people with admiration as their determination and dedication has lead to the ‘produc[tion of] pearls’ or in other words, valuable inventions.

#6

Persuasive technique: Colloquial Language

Example: ‘Well, sort of.’

Analysis: The use of colloquial language, ‘well, sort of,’ is intended to position Voxi as a someone who appears to be a ‘friend’ as he attempts to display a light conversational tone. As a result, readers may be more inclined to support his opinion since they are more likely to listen to a ‘friend’ than a formal authority figure.

#7

Persuasive technique: Characterisation of advocates as hard workers

Example: They’re the ones who ask questions, who tinker away in the garage, who turn up on ‘The Inventors.’

Analysis: By characterising advocates of technology as hard-working, ‘tinker[ing] away in the garage’, , Voxi relies on the readers’ compassion to embrace modern technology as it is clear that much effort and time has been placed in these inventions and therefore shouldn’t be immediately disregarded.

#8

Persuasive technique: Appeal to a sense of failure

Example: ‘In our lifetime we haven’t had a Copernicus or Galileo reorganising the cosmos, or a Darwin challenging us with a radically new theory of evolution.’

Analysis: Voxi tries to influence readers to step up to past generations’ successes such as ‘Copernicus [and] Galileo reorganising the cosmos, or a Darwin challenging us with a radically new theory of evolution’ through the depiction that the current population has failed to produce any great intellectuals.

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#9

Persuasive technique: Repetition

Example: ‘…revolutionise…’

Analysis: The repeated word ‘revolutionise’ is an attempt to instill into readers’ minds that there is a dramatic change currently occurring in society and as a result, they should try to keep ‘up to date’ with ‘the new world’.

#10

Persuasive technique: Rhetorical question

Example: ‘Why wouldn’t you want it in your life?’

Analysis: The rhetorical question, ‘why wouldn’t you want it in your life?’ urges readers’ support since it is apparent that there is no reason why people should not accept technology, especially since in the future, readers will be able to ‘lead happy, safe and fulfilling lives in a free and peaceful world’ – something that would result in satisfaction.

#11

Persuasive technique: Appeal to a sense of youth

Example: ‘It’s older people who are less familiar with it who are suspicious about it, or even

afraid.’

Analysis: By creating a dichotomy between the ‘older people’ and the younger generation, Voxi aims to manipulate readers into believing that only the elderly are ‘suspicious…or even afraid’ of technology, whereas all other generations should have no issues and welcome the ‘digital world’ with open arms.

#12

Persuasive technique: Reference to modern activities

Example: ‘Global shopping, online banking, working out the itinerary for your holiday, looking up Google Maps and Street View to check out where your friends live, and that’s not to mention Facebook.’

Analysis: Through referencing to everyday, modern activities such as : ‘Global shopping…looking up Google Maps and Street View…not to mention Facebook’, readers may be compelled to join the population in using technology since they are aware that many people do find these digital advances convenient and applicable to their daily lives.

#13

Persuasive technique: Use of logic and reasoning

Example: ‘Sure, some people stress about privacy issues, but these can be resolved. Google is not allowed to film defence sites from Google cars and Google bikes. Let’s face it, the pictures we see are not real-time images. You can protest about them anyway and get them removed or pixellated if you’re really worried.’

Analysis: Readers are encouraged to support Voxi’s stance since his use of logic, ‘you can protest about them anyway’ and reason, ‘let’s face it, the pictures we see are not real-time images’ makes clear that ‘privacy issues’ is not a valid point to denounce technology.

#14

Persuasive technique: Humourous tone

Example: ‘Besides, the hot air balloon people are always hovering over my back yard and looking into my windows too.’

Analysis: Through adopting a humourous tone in pointing out the irony of people’s concerns about ‘privacy issues’ when ‘hot air balloon people are always hovering over my back yard and looking into my windows too,’ Voxi attempts to assure readers that online privacy is no less risky than their privacy at home.

#15

Persuasive technique: Appeal to convenience

Example: ‘Why go to a library when you can sit at your desk and look up Wikipedia or Google Scholar, or Ask Jeeves?’

Analysis: Through posing the rhetorical question, ‘Why go to a library when you can sit at your desk and look up Wikipedia or Google Scholar, or Ask Jeeves?’, Voxi appeals to readers’ sense of convenience since the benefits of merely ‘sitting’ at home clearly outweighs the effort of travelling to a library.

#16

Persuasive technique: Inclusive language

Example: ‘Let’s be excited – keep being excited.’

Analysis: The incorporation of inclusive language, ‘let’s’ urges readers to feel as though they are directly part of the issue or somehow responsible for the outcome and thus, may lead readers to become advocators of technology.

#17

Persuasive technique: Juxtaposition

Example: ‘We’d still be swinging in the trees or huddling in caves if we’d taken the view that new things are harmful or dangerous or unpredictable.’

Analysis: Through the juxtaposition of current society and history when ‘we…sw[u]ng in the trees or huddl[ed] in caves’, Voxi intends to demonstrate that without taking some risks and disregarding that ‘new things are harmful or dangerous or unpredictable’, society would not have come as far as it has now, and thus, readers should continue to push forward with the new digital age.

Passage 1: Act 1 Scene 3

MACBETH

   [Aside] Two truths are told,

   As happy prologues to the swelling act

   Of the imperial theme.--I thank you, gentlemen.

[Aside] This supernatural soliciting

   Cannot be ill, cannot be good: if ill,

   Why hath it given me earnest of success,

   Commencing in a truth? I am thane of Cawdor:

   If good, why do I yield to that suggestion

   Whose horrid image doth unfix my hair

   And make my seated heart knock at my ribs,

   Against the use of nature? Present fears

   Are less than horrible imaginings:

   My thought, whose murder yet is but fantastical,  

   Shakes so my single state of man that function

   Is smother'd in surmise, and nothing is

   But what is not.

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Passage One from Act 1 Scene 3 takes place just after Macbeth has just been announced as Thane of Cawdor proving part of the Witches’ prophecy true “All hail Macbeth…Thane of Cawdor…/that shalt be king hereafter.” This part of the play is the first insight we have on Macbeth’s inner thoughts.  

Macbeth’s firm and thoughtful tone in the opening alliteration “two truths are told” stresses how serious he takes the Witches’ predictions. Shakespeare presents this passage as a soliloquy in order to convey Macbeth’s true inner thoughts and motives. As this is Macbeth’s first soliloquy, it emphasises the strong possibility of Macbeth heading down a dark journey as he cannot forget the Witches’ predictions “(it) cannot be ill, cannot be good. If ill, / Why hath it given me earnest of success, Commencing in a truth?”

Shakespeare uses the metaphor of theatre for fate. The meta-theatrical reference, ‘as happy prologues to the swelling act’ makes the audience consider the action that will unfold in the following scenes through foreshadowing.

Macbeth feels that committing regicide will be a “supernatural soliciting”.The word “supernatural” demonstrates that Macbeth acknowledges that such an act is “against the use of nature.” It suggests that if Macbeth kills Duncan, he will forever be trapped in the supernatural world for his dishonourable action. The alliteration of “supernatural soliciting” sounds incredibly seductive, and therefore highlights Macbeth’s lust and thirst for the crown.

There is a physiological response to his unnerving thoughts as the ‘horrid image doth unfix my hair’ and ‘my seated heart knock at my ribs’, emphasising the horror of Macbeth has with himself  at his thoughts.

The personification “my seated heart knock at my ribs” once again depicts the increasing fear that Macbeth experiences as his heart is not “seated” with its connotations of calmness and steadiness but “knock(ing)” which is associated with alarming fear.

As Macbeth struggles with his conscience and fears “my thought, whose murder yet is but fantastical,/ Shakes so my single state of man,”  he is uncertain whether or not he should take the prophecy into his own hands and murder Duncan or, let time decide his fate “time and the hour runs through the roughest day”. The consonance ’s’, Shakes so my single state of man”..‍

The alliteration “smothered in surmise” demonstrates how Macbeth’s vivid imagination causes him to struggle with fear and hesitate undergoing the action that is foreseen by him as a “horrid image.” These mental images are of significance throughout the play as it is evident that Macbeth’ conscience results in him “seeing” a dagger and also Banquo’s ghost.

The antithesis “and nothing is,/ But what is not” is deliberately broken up into two lines to demonstrate the ambiguity of Macbeth’s thoughts and the confusion which evidently contributes to his overall fear. Macbeth’s actions become overpowered by his imagination until ‘nothing is but what is not’ or imagination carries more weight than action. The partial alliteration of ‘smother’d in surmise’ and the antithesis of ‘nothing is but what is not’ makes this notion seem again, particularly seductive to the audience. The word ‘smother’d’, with it’s connotations of oppression, further amplifies the notion and even suggests that Macbeth’s imagination takes the place of his will.

Whether you’re studying english, literature or even language it’s hard to avoid Shakespeare. So, we’re going to take a broad look at: Shakespeare’s historical context, his language, and of course, what this means for interpreting his plays. Since Shakespeare has so many plays chances are your text will be excluded. Instead I’m going to use Othello as a case study.

Before you start reading, LSG's Ultimate Guide to VCE Text Response is a must-read for anybody studying VCE English.

Background

Othello follows the Moorish general Othello and his relationship with his wife, Desdemona. The antagonist Iago is jealous that Cassio was made Lieutenant instead of him, and seeks vengeance on Othello. Iago attempts to destroy Othello’s reputation, and uses the rich but foolish Roderigo to fund his revenge plot. Through careful manipulation of his Wife Emilia, Roderigo, Cassio, and Othello, Iago convinces Othello that Desdemona is unfaithful, sending him into an obsessive jealousy. When Emilia steals Desdemona’s handkerchief, a token of Othello’s love, and Desdemona cannot produce it, Othello believes he has all the information necessary to condemn Desdemona. He smothers her to death, before Emilia reveals Iago’s involvement. Othello, struck by regret, stabs himself, declaring that he “loved not wisely but too well”

Context

So who is this Shakespeare guy? And more importantly, what kind of a world did he live in?

Shakespeare was born in England in 1564, in the middle of the Renaissance Period. This period of “rebirth” was categorised by the increasing reliance on ancient classical authors for information about the world. This is why Shakespeare plots are famously reinterpretations of Ancient histories and Roman plays. Changes in education resulted in the Elizabethan moral and social customs being questioned. This included the Divine Right of Kings, and notions of gender and identity.

Religion is also significant in this period, and the Protestant Reformation is a subject often alluded to by Shakespeare. It is necessary to contextualise Shakespeare within the Renaissance period, because as you will see, themes, words, and references that make very little sense to us were common knowledge in Shakespeare’s time, and understanding them boosts our appreciation of his work.

The context and intent of the author are important considerations when studying VCE English or Literature. For more on this, read Context and Authorial Intention in VCE English.

The Language

Now that we understand when Shakespeare was writing, let’s look at how.

Starting as broadly as possible, Shakespeare’s difficult-to-read language is actually Early-Modern English, and so many words Shakespeare used are either lost or unused in modern English. Any good copy of Shakespeare will have definitions of these words in the margin or opposite page.

Moving in closer, we have the two types of plays, Tragedy and Comedy.

Comedy is tonally more light-hearted, and has an apparently happy-ending. These are Twelfth Night, Much Ado About Nothing, or As You Like It among others. Despite being made to entertain, they are rarely unsophisticated, and the genre may mask something more sinister. For example, the character of Malvolio in Twelfth Night is entertaining and presented as self-obsessed, but could be used as an example of Shakespeare critiquing masculinity in Elizabethan society, as Malvolio feels entitled to Olivia’s affections.

Tragedies cannot be defined by their tone, however. They are defined by a tragic hero, who has a fatal flaw or Hamartia that results in their downfall. This may be Othello’s Jealousy, Macbeth’s ambition, or Brutus’ naivety in Julius Caesar. These traits all cause the tragic heroes’ demise, as their hamartia leads them to make bad decisions or fail to address the real evil. Tragedies will usually end in the unnecessary loss of lives and an unhappy ending for all involved. Most of Shakespeare’s plays fit into tragedy, including most of those based on historical figures. An analysis considering the conventions of Tragedy--like hamartia and tragic heroes--is a great way to stand out when discussing Shakespeare, and so when interpreting a tragedy you should consider what about it is tragic. For example, is Othello a tragedy because Iago is able to manipulate Othello, or is Othello’s jealousy and mistrust ever-present? Either of these options reveals Othello to be a tragedy, however they both say different things about the characters and plot. If Iago manipulates Othello, the tragedy is because a fundamental good person is corrupted. However if Othello was always mistrusting, the play becomes tragic as the audience must watch an unloving marriage slowly dissolve.

Next, we have the two ways Shakespeare formats his dialogue. Students will often focus on what the characters say without considering how it is said. Knowing the difference between Verse and Prose and how they are used is an easy way to stand out in an essay.

Verse is essentially poetry, where one line follows another. It can rhyme, but often doesn’t. What Shakespeare verse will ALWAYS do, however, is follow the Iambic Pentameter. This is a line of poetry with 10 syllables where every second syllable is stressed. This creates a kind of bounce or flow like a heartbeat. The easiest way to recognise this is to count the syllables in each line: thus / do / i / ev / er / make / my / fool / my / purse. Pay attention to when it is not followed, or when characters are interrupted during the pentameter. When the pentameter is interrupted by another character, look at who is interrupting it. It is likely to reveal a power dynamic between the two characters. Alternatively, a character finishing the pentameter, literally finishing their sentence, could be a symbol of love or affection between them. Using linguistic devices like the iambic pentameter as evidence shows an understanding of the text beyond the words spoken

The alternative format is prose. It’s used quite sparingly so look out for it. Is the way we speak normally in conversation, or how a normal novel is written. You can tell a character is speaking in prose as it’s usually just a big chunk of text. Shakespeare’s prose can reveal different things, so it depends on the context and the character using it. In act 1 scene 3 of Othello, Iago speaks to Roderigo in prose and then transitions to verse once Roderigo leaves. This displays Iago’s ability to code-switch and manipulate those around him with words. Prose is considered more simplistic, so in order to control Roderigo, who is presented as quite dumb, Iago relies on simple language, bringing himself to Roderigo’s level. This is directly contrasted with Iago’s use of the complex verse form, which he uses at all other times.

Interpreting Shakespeare

We’ve now covered Shakespeare’s historical context, his play styles, and his dialogue, but what should we look for when reading Shakespeare that allows us to use this information in a text response or close passage analysis. I’ve already given some examples of how Shakespeare’s language is relevant to his themes, but I’m going to give a rough guide of what themes are common in Shakespeare’s plays, and how they are shown in the language.

Fate versus free-will

This is a theme that can lead to a long discussion and gives you the opportunity to express your own opinion. Are the characters acting with free-will, or is some other force impacting their fate? This isn’t really in Othello, so let’s look quickly at Macbeth; if we consider fate versus free-will with the characteristics of a tragedy in mind, then the tragic hero must act freely even though his ‘fatal flaw’ will lead to his demise. However, the inclusion of the witches in Macbeth subverts the tragic structure and implies Macbeth is being toyed with. Even though Macbeth believes he is in control his fate is met, so is it a coincidence that his decisions fulfill his fate, or was the Witches’ prophecy real?

Appearance versus reality

The different uses of verse and prose are a good way to show when characters are genuine or performing for others. I have already mentioned how Iago ‘code-switches’ by using prose to speak to Roderigo, appearing simple and ‘laid-back,’ but his revelatory soliloquy in verse displays his true nature, both in the content of the speech, and the way it is presented.

Order and disorder

In Othello, disorder could be represented by Iago, destabilising the lives of those around him through his use of rhetoric and manipulation. Order is then returned when Iago is revealed and Othello takes his life, recognising himself as tragically misused. Analysing the theme of order and disorder would support the interpretation that Othello is a good man controlled and abused by disorder and manipulation.

Conclusion

So, hopefully this very brief introduction helps you get into Shakespeare! Even if I didn’t cover your text, the use of tragic heroes, prose, verse, and iambic pentameter are things evident in all Shakespeare plays, so you just have to make it relevant to your text. And remember that in order to read Shakespeare, one must first read Shakespeare. It may take several readings or viewings to grasp what is happening in the play, only after that can you start to analyse in the way I have today.

The Crucible and Year of Wonders are studied as part of VCE English's Comparative. For one of most popular posts on Comparative (also known as Reading and Comparing), check out our Ultimate Guide to VCE Comparative.

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1. Introductions

The events of The Crucible begin with a group of young girls from Salem being discovered dancing and playing at witchcraft with Tituba, the slave of the town’s religious leader Reverend Parris. When his daughter Betty falls ill as a result, they and others seek to deflect blame away from themselves and simultaneously exact revenge against those they feel have wronged them. To do this, they are led by Parris’ niece Abigail Williams to begin a spree of accusations of witchcraft which result in the hangings of many of the other townspeople, including John Proctor, with whom Abigail once had an affair. For a full detailed guide on The Crucible as a solo text, head over to our The Crucible Study Guide.

Plague strikes a small, isolated Derbyshire village called Eyam in 1666 when it is brought there by a tailor carrying a bolt of infected cloth from London. The village’s population is decimated as a result, and in the resulting Year of Wonders shows her burgeoning strength as a healer and ultimately her escape at the conclusion of the novel to a new life.

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2. Themes

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3. Character analysis

The Crucible

Year of Wonders

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4. Sample paragraphs

Prompt: How do The Crucible and Year of Wonders explore the role of Christianity in their respective communities?

If you are looking for sample essay topics to use for your study, check out our The Crucible and Year of Wonders Prompts.

Introduction

In both The Crucible and Year of Wonders, the Christian faith is a central tenet of the lives of all characters, as both texts tell the story of strongly religious communities. It also acts as a strong driver of the conflict which occurs in both cases, but in quite distinct ways, and propels the action and development of many characters.

Body paragraph

While it is not the root of the troubles that develop throughout the courses of the texts, religion and the need to adhere to a belief system are central to their propagation and ultimate resolution. In Year of Wonders, the cause of the plague is as simple as the arrival of a disease carrier in Eyam, but is framed as a ‘trial’ sent by God for the villagers to face. Likewise the scourge of accusations of witchcraft that befalls Salem is simply a result of people straying outside the bounds of good behaviour dictated by their community, but is instead seen as an outbreak of witchcraft and consorting with Satan. As such religion becomes the lens through which both crises are viewed, and is used to try to explain and resolve them. Before the advent of more modern scientific practices, one of the only ways that inexplicable events such as outbreaks of infectious disease or mass hysteria could be understood and tamed was to paint them as either benign or malignant spiritual acts. This allowed people to lay the blame not at their own doors, but at that of something beyond them; for the people of Eyam, something which in truth was a chance epidemiologic event could be seen as ‘an opportunity that He offers to very few upon this Earth’. Because in both Eyam and Salem faith was already a familiar, stalwart part of everyday life, framing their respective disasters as acts of God or the Devil took away some of their fear, as they chose to see a terrible thing as part of something they had known since infancy.

Conclusion

Religion is far more than part of the everyday life and prayer of the common people of Year of Wonders and The Crucible; it is the foundation of their moral code and their way of explaining events which are frightening and make no sense. It also acts as a driving force within individuals as well as communities, deciding one way or another their actions and ultimately their characters.

5. Tips

Both texts are rich narratives on their own, but they are also strongly grounded in historical events that you may not have studied in great depth and which significantly influence the plot and characters’ actions – this is especially relevant when discussing the religion portrayed in the texts. You may miss many of the authors’ intended messages if you’re not aware of the full context of the books. Here are some ideas in this area that you might want to research:

The Crucible also has a very interesting place in modern history as Arthur Miller’s comment on the rampant McCarthyism of 1950s America. Do some research on Miller’s life and views (the introduction or foreword of your novel might have some useful hints).

Also note that The Crucible is a play whereas Year of Wonders is a novel; how does each format uphold or reveal the author’s thoughts and ideas? How does the format of the text affect its other features (narrative, characters, voice etc.)?

For a detailed guide on Language Analysis including how to prepare for your SAC and exam, check out our Ultimate Guide to VCE Language Analysis.

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[Video Transcription 1]

Hey guys. Can you believe it is November already? Holy cow. Time flies so quickly. All my Year 12s have finished now, so if you're still here with me ... you must be in Year 11 or below, or you could be a Year 12 that's already finished, but you still enjoy my videos. I'm on to you.

If you didn't know already, I do have a personal YouTube channel. So head on over there if you guys have finished the year for English because I'd still really love to stay in contact with you.

I've previously done this segment before and when I started it, everyone fell in love with it. So I created the segment a while ago now, and I have done one article... Actually it was two articles so far. If you haven't looked at those ones, I'd recommend you go ahead and check it out.

But this one, I'm going to do a 2001 analyzing argument article. The reason why I choose really old articles is because I feel like the more recent ones you probably end up doing at school, or you will probably do it in your own time. If not, you've probably already done it. That's why I want to leave those ones to you guys, maybe eventually I'll get up to it. But I want to be able to show you guys a little bit more, so that's why I choose really old ones, but it's still relevant to the course. Don't think that just because it's done in 2001, which is forever ago, what, were you born there? Oh, my gosh. I just realized that some of you could have, yeah.

Anyways, the aim of today is just to go through the article, try to identify what the language techniques are and understand how they are persuasive or at least how the author intends them to persuade the audience. Actually, down the track we will talk more about structure, more at looking at arguments, that type of thing. But the goal here is more just about identification and understanding language techniques. So let's just get started.

With this particular one, you'll see that it is on a website, so you could analyze that in itself. But since I don't have it in front of me, I'm not going to, and I'm just going to look at the actual article itself.

"Keep healthy the informed way. Get in early. Get your Medi-Info card today." Automatically this might appeal to readers because it's saying "Keep healthy the informed way," as though if they don't take onboard whatever this person is recommending them, then they won't be informed and so they're missing out on something. There's also this sense of urgency, "Get in early."

"All of the world health professionals and their patients are waking up to the possibilities of the Medi-Info, MI Card." So "All over the world" is indicative of a global profile so this indicates that if it's good enough for the rest of the world, then surely it must be good enough for Australians like you and me. So that may invite readers to jump on-board with whatever this Medi-Info Card is about.

"Health professionals and their patients." "Health professionals and their patients" goes to show that if these people are recommending it and they are embracing the card, such as doctors or dentists or physiotherapists, then it's a really fantastic endorsement about that card and the product and what it's worth. Therefore, we should also support the product, too, either that could fall under the fact that they have credentials and so we trust them.

"Waking up to the possibility." So "possibilities" definitely has positive connotations. It's this idea of endless potential and so there is a lot to be gained from the card.

"Driven by breakthrough technology, the microchip-powered and credit-sized Medi-Info Card contains the info that carers and patients need to have now, on the spot, on time, on the screen." So "breakthrough technology" itself, "microchip-powered," they both indicate that this idea is cutting-edge. For us, this may persuade readers because there's this idea that the latest tech often means the most effective or it's most likely to enhance your living.

The fact that it's credit-sized means that it is also portable. It's lightweight. What do you think this could mean for readers? It's user-friendly. How does this persuade them? It could persuade a person to adopt this card and take it on-board because it seems like it's convenient, it's easy to use. And it's not going to be a burden on them because all they need to do is really just throw it into their wallet.

Now "on the spot, on time, on screen" really seems to push the idea of what do you think? Sorry, if it's out of focus. It's because I'm not looking at the camera. It could appeal to our desire to have things instantaneously. We're in the generation where things pop up in our face all the time, like notifications, shipping happens overnight. We just want things straightaway. So it could be that, but also this idea that this card is available any time and the information is accessible for you 24/7 so it's convenient. So I'll put that in below as well.

"This is the ultimate cool techno accessory." Okay. "Cool techno" itself is a bit of slang, or you could say that it's colloquial language to try to appeal to readers who may be interested in the latest tech, or people who want to keep up with the trend or the latest fashion accessories, for example. But there's this added benefit, it will actually save your life.

Then this person moves on to say, "Imagine you have an accident and are taken to hospital. Without the MI card in your wallet, can you be sure that vital information won't be missed? Think what the card might reveal." "Imagine itself" is a hypothetical situation. It's trying to get readers to see that the MI is a valuable tool. It has benefits that readers just cannot ignore and just between you and me, it could also appeal to our sense of FOMO. FOMO is not something that you would write into your essay itself, but there's this fear that if you don't have it, well, then what could potentially happen? It could be really bad.

So then there's all these dot points about what the card reveals, so it's those features, that for you, it comes back to the idea that all of these are the benefits that you can have. You can have also reassurance as a result because you know that all your information is there. People can access it when they need to, or when you're in times of need so then that in itself could relate to this idea of safety or comfort.

"All this and more can be downloaded fast from your MI Card. No forms to fill in. No stressful interviews about your medical history. No gaps because you're too stressed to remember your health details or insurance information." Okay. This idea that it can be downloaded fast is, again, convenient. It's not going to take up too much of your time. It's going to be really quick as well.

"No forms, no stressful interviews," so these two together will eliminate any of your negative experiences that you've previously had working with health professionals or the health sector. There's this idea of this simple, straightforward approach and this idea that there are no gaps, either. You might be fearful that because you're not providing all the information that you have because you just don't know it, then maybe you won't get the right type of treatment or people won't be able to look after you properly. But in this case, there's this sense of security that you'll be looked after.

"And there's more. It can even show you that in the event of your death, you want to live on as an organ donor." Organ donor itself has positive connotations. Everybody knows that if you're an organ donor, wow, you're very selfless and you're very giving, so this is like an added bonus that can make you feel better as a person. "You could give someone else the chance of a new life." If you're able to do this, it puts you in power, so you could say that you feel empowered as a result.

"What about security?" All of this section here maybe you could say specifically appeal to an audience who might be more concerned about security and about the information being put online or into this tool.

Then the rest of it, it's pretty straightforward as well. It'll work pretty much anywhere, so this idea that you're always going to be covered. "You can trust our technology. Get the Medi-Card Info today. Keep healthy the informed way," and then the rest of it, "Send in your stories of medical emergencies."

Because I just want to keep this short, I think I'll leave it there. You could say that with this part, there's this very enthusiastic tone that's carried through the entire thing. Okay, cool. So I am just going to leave it there. I hope that was helpful to some extent, just to get you started and to get you thinking about some of the language techniques that might be there.

How did you guys go? I would actually really love to hear what kind of language techniques you found in the comment section below. But if you've got any questions for me, then please leave them as well because I know I haven't gone into this in immense detail, but yeah, hopefully you're able to walk away and learn something from it.

So if you like this type of thing, don't forget, I have an online course that's called How To Achieve A Plus In A Language Analysis? There's lots and lots of information there and videos that are around five hours long for you. Around 300 students have taken the course and it's rated something like 4.5 and above, so hopefully that's a good indication that it is actually really helpful.

So next week when I see you guys, we're going to go into part two, the article where it's about the family doctor. So I'd encourage you guys to go and analyze that yourself, and then let's reconvene next Friday and work through it. Hopefully this will prepare you guys in Year 11 for your end-of-year exam. Bye guys!

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[Video Transcription 2]

Hey guys, so welcome back to part two. If you were here last week, then you know that I have already analyzed part one article for you and now we're moving into part two. You can just download the PDF for this language analysis article just down below in the description box, but let's just get started. Okay, so, "I am a doctor with over 35 years experience." So automatically this doctor is establishing his credentials. So with credentials, it usually means that as an audience, we are impressed and we are respectful of this person and trust their opinion, especially if it's 35 years. "I know what it is to be called to a local school in an emergency and find a child suffering from asthma, unable to tell me what medication has previously been prescribed. I know what it is to see older patients, day after day who experienced wariness and confusion in trying to remember all the medication they are taking."

So when he says, "I know what it is," these are first hand experiences. It shows, again, and compounds on the idea that this guy is indeed experienced in the field and we should trust anyone, I guess, we should kind of trust the doctor, right, because he's exposed to this type of stuff every single day. It also shows that he is empathetic, which is a great quality to see in a doctor, because he seems to suffer as well when his patients are suffering. So with that in mind, as an audience, we are more inclined to like him and to value his opinion because he has directly been impacted as a result. When he talks about a child with asthma, it's a very interesting scenario to choose, he could have talked about anyone, he decides to talk about a child.

So potentially what this could do is appeal to a particular audience, for example, it could be parents, it could be other people suffering asthma, for example. But let's say if we're parents, generally we're... I say, we like I'm a parent, I'm not a parent. But we're protective towards young people, and you want to remove them from needless suffering as a result. Again, "Those who experienced weariness and confusion," potentially that could appeal to the elderly. So, if you're somebody who's older and you're starting to experience the fact that you're getting a little bit confused or you're forgetting things, then this might really appeal to you and speak to you because it could be the answer that you're looking for.

"I recently heard about the pain and distress of a patient who suffered an epileptic fit while far from home. Unfortunately, everyone around him, unaware that he had mild fits, assumed he was drunk and ignored him." So this part here, like recalling a story, it shows the unfairness of the situation. That this person who was having epileptic fit, would have a much more positive outcome should he have had an MI card. And we feel sorry for him because nobody should have to experience their illness and be alienated or judged on by the community or by the public. So as a result, we may be encouraged to go out there and get our own and MI card or recommend our friends or family who we know are, who may be suffering from illnesses to get an MI card. "We can all sympathize with this lad", so that itself is quite easy. What is it, guys? Inclusive language.

So if you don't know already, inclusive language engages the audience because it encourages them to feel included and responsible in whatever the author is talking about, so we feel like there's something that we can do in this case. "This lad," that's quite colloquial, why do you think he does that? So maybe it shows that this doctor isn't just a doctor who's distant and unfeeling, but he sees us, patients, as people and as friends, people that he cares about. And so, again, we're more inclined to listen to this doctor because we see him in a positive light. "He can no longer feel confident when he goes out." So this is, again, like so unfair, nobody should go out and feel like they can't be confident. If this is something that's taken away from the person, but a Medi-Info Card could help relieve them of that, then maybe they should do it, maybe we should stop advocating for MI cards.

"We can all sympathize," do you guys know what that is? Generalization. Generalization is when it's indicated that everyone agrees, like we can all sympathize because if you don't seem like you sympathize, well then you're kind of that a-hole in the corner that's like being rude and not caring while everyone else is. So of course you're kind of more inclined to want to agree and sympathize and therefore support MI card. "As a doctor," so yet again, that kind of goes back to like the credentials.

"I know that in emergency, he would have been given vital help he required immediately." So this sense of instantaneous, there's no waiting involved, everything happens straight away. So we can trust Medi-Info, it's going to do its job at making sure that people are well looked after. "All Australians," same thing, generalization. "Young or old, sick or well, bush or city, close," so this starts to appeal that to lots of different people. "Lives that are free from anxiety," so appeals to their sense of freedom or this idea that this person couldn't feel confident anymore. We don't want them to go out there and feel anxious either, right?

You can see from all the different lines and where they're going, that I try to make connections to other parts of the article as I go through the piece, because I think it's really important to be able to look at things on more holistic scale than rather just one thing on a micro level. This means that you're able to better understand the contention, as well as the arguments that the author uses to build up that contention.

So let's finish this one off, "The Medi Card doesn't waste people's time," for people who are very conscious of their time and want to be productive, it could appeal to them. "Safe and secure," excellent, so we know that. We spoke about this last time with the MI, giving you security and comfort. And also you can also say that there's alliteration here, it's just as a side note though, I would much rather you guys talk about security and safety and how that appeals to people.

And "My work as a doctor would improve," I mean, if you really wanted to, you could even like put that together with as a doctor, and then it goes back to credentials. "If I had more time to talk to my patients, they would be improved." Duh, duh, duh. Cool. "To me, your Medi-Info Card means peace of mind for everyone." Okay, so what do you guys think of that? I'm not going to analyze it, I'm going to ask you guys to analyze it and put it down in the comment section below for me. So with this one, I analyzed a lot, but I'm sure there's still heaps more that I haven't quite looked at. And so I want you guys to put down in the comments below, what are the different types of analyses that you've pulled from this article, let's share around and help each other out.

The more we can collaborate and work together, the more we can lift each other up. So if you needed more help with analyzing arguments, you guys can definitely check out my study guide where I have an entire section, which covers everything from how to analyze, language technique list, structure, high response essays, low response essays, so you can see the difference and everything is annotated for you in those essays so that you understand why they actually did well or not so well. So that's it from me, I will see you guys next Friday, and chat to you then. Bye!
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[Modified Video Transcription]

What's up everyone! So, I want to get a new segment started and it's pretty much the ‘essay questions with Lisa Tran’ segment. And basically, what this includes is every now and then I will choose a topic on one of your suggestions of whatever book, or film you’re studying, and break that down together with you on camera, on YouTube. So, if you like the idea of that, then make sure you give this video a thumbs up so that I know that this is something that you're super keen on and that you'll find helpful. 

So, I've taken liberties (since this is the first one that we've ever done) of choosing my own essay topic that I was interested in doing. It's based on The Handmaid's Tale, and if any of you have read this or watched it (it's a TV series on Hulu) I have read and watched both and it has just been sensational, so I wanted to basically break down this prompt with you. If it's something that you haven't watched, or if you haven't read it, that's not a problem at all because the skills that I will be teaching you when it comes to breaking down an essay topic will be invaluable when it comes to actually applying it to your own studies. So, let's get started. 

The Handmaid's Tale Quick Summary

Just as a really quick summary (that will probably butcher the overall meaning and the experience that you get from the book, but I don't want to really spoil it for you either), The Handmaid’s Tale is set in this future world where America, or the United States, has become a dystopian society, and women in particular are reduced to nothing more than just a child bearing species. Men are in charge and these women, who are deemed to be people who can give birth, are kept alive and kept around in these rich people's homes or people who are higher up in the hierarchy, and they basically have to have sex with the male leader of the home and just create children, and that is their purpose. If they're no longer fertile, then they'll pretty much be out-casted from society and rejected. 

As a book, it's very thought-provoking because it's set in the future. Of course, this is something that we cannot guarantee won't actually happen. It's really scary to see how a world that was progressive (because they lived in modern American society, there was a lot of free movement happening, there were same-sex relationships that were out in the open, people were taking contraceptives) regressed, and it went back to a lot of old values that we had moved on from. It really opens up a pot of questions that you can ask about where we’re going as a society, where we think we're going as a society and where we'll actually end up. 

That's just my quick two minute spiel. If you wanted to get your hands on the book then I highly recommend it - I'll pop it down in the description box below (on Youtube). 

Part 1: Brainstorm

The question here is ‘Atwood’s concerns in The Handmaid's Tale go beyond women's freedom’ Discuss.

 So, the first thing I always do is I look at the keywords; we've got ‘Atwood’s concerns’, ‘go beyond’ and ‘women's freedom’. 

The reason why we look at keywords is because we want to confirm to ourselves (as the writer of this essay), that we are going to stay focused and not go off topic with the essay topic, and the keywords will ensure that not only we stay on topic, but they emphasize the ideas that we really need to focus on. So, let's break down each of the keywords individually.

‘Atwood’s concerns’ 

This means that we have to focus on the author's intention or message in writing The Handmaid's Tale. We'd be thinking about ‘what ideas does she criticize or condemn?’, or ‘what does she endorse on the other hand?’

‘go beyond’

So, ‘go beyond’ is a very straightforward way of saying that an essay that is only focused on women's freedom probably won't be holistic or well-rounded enough. We have to look beyond the obvious. 

‘women’s freedom’

The third one is ‘women's freedom’. So, what does this mean? To live in a patriarchal society, to be constantly monitored by guards and potential eyes. 

It's very easy to slip into just speaking about handmaids. Like I mentioned before, there's a male lead in the house who is the highest up in the hierarchy. He has a wife as well. Serena Joy is a perfect example of someone who on the surface ranks as the highest in female roles, because she is the wife of the commander. So, we see things from her perspective.

Part 2: Main Arguments

From this exploration of the key words, I can come up with two main body paragraphs. The two ideas are one:

‘To live in a chilling, post-modernism dystopia, Atwood showcases the evils of the patriarchy’

My second one is:

‘Moreover, Atwood reveals how, despite being at the top of the female hierarchy as commander’s wives, even they suffer’

Let's have a look at both of these ideas individually. 

‘To live in a chilling, post-modernism dystopia, Atwood showcases the evils of the patriarchy’

Some of my rationale behind this idea include one: Offred, who is our protagonist. Offred is actually not her real name, and because Offred is not her real name, she therefore represents any type of handmaid. She's just another one of them with a name assigned to her. Our identity is connected with our name, so her identity, which is what makes her feel human, is completely shredded from her. She has trouble remembering what she even used to look like.

The second thing is that it's dehumanizing. It doesn't matter whether Offred is intelligent, educated or even beautiful, what matters are viable ovaries and therefore, she's classified as a handmaid, and this is her last chance at being able to survive in this type of society. 

The third one is that she isn't even given the freedom to take her own life. Suicide is almost impossible, “I know why there was no glass in front of the watercolor picture of the blue irises, and why the window opens only partly and why the glass in it is shatter-proof. It isn’t running away they're afraid of. We wouldn't get that far. It's those other escapes, the ones you can open in yourself, given a cutting edge”. For us as humans, we get the opportunity to do things that we want, but even to take her own life away, to save herself from the world that she's living in, is impossible. 

Onto our second idea.

‘Moreover, Atwood reveals how, despite being at the top of the female hierarchy as commander’s wives, even they suffer’

The first example I have for this is how Serena Joy, the commander’s wife, actually used to have her own television show. She used to be really popular, she was a celebrity, and yet she's been reduced to basically just being the commander's wife, where she lurks around in the house. She really doesn't do that much anymore, she's just there to support her husband and that is her role. 

The second example is that she's forced to partake in a ritual where her husband has sex with a handmaid, “Which of us is it worse for, her or me?” (her meaning Offred). So, you can see that even for a commander’s wife, somebody who is in a high position in this society (she's the elite basically of what women could be), even she is suffering. 

Going back to our keyword of ‘go beyond’ 

This means that in fact, we should speak about other major issues in the novel and not just about female concerns. Our first two ideas revolve around female concern, but let's see what else we could discuss. To me, another major issue revolving around freedom that's important to talk about is ‘has the Gilliad society actually influenced men and men's freedom?’ It's super easy to just target men and say that, you know, men are in power now and so it's all about the women, but there are ample examples that show that even the men are suffering. 

Of course there are heaps of other issues that are brought forward in The Handmaid's Tale, but the ideas that I’ve discussed here are the ones that personally interest me the most, meaning that I've got a lot more to say and a lot more opinion to offer in my discussion. 

At this point, I'll leave it up to you guys. If you have read or watched The Handmaid's Tale, tell me what you think or ask me any questions you have about how you would structure this essay. I'd really love to have a productive discussion with you that includes some critical thinking on your part. So, let's get it started. 

If you like this type of advice, you may like joining my mailing list. Basically I send out weekly emails to you where I answer student questions and give you more advice, tips and resources that I don't give anywhere else. 

And, if you're in need of a more detailed guide on Text Response, check out our Ultimate Guide to VCE Text Response.

It's 32 degrees today for the first time in Melbourne, in like forever, so I'm going to the beach and I'm going to spoil myself right now. I'll see you guys next week. Bye!