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[Video Transcription]

Sometimes when using language we may want to, or need to discuss a topic that is uncomfortable to deal with directly. For these cases we often employ the technique of euphemism to make the bad things sound better. As Quentin Crisp put it, "Euphemisms are unpleasant truths wearing diplomatic cologne".

Semantic Fields and Situational Contexts

Euphemism is found in a wide range of semantic fields and situational contexts, but a few where they appear often include:

• In the domain of politics and political correctness
• In public-facing language, such as press conferences and interviews
• In discussions around uncomfortable topics such as death, termination of employment, and sex
• In the corporate world

So this begs the question of why people sometimes choose to employ euphemism, and what social effects it has on relationships and also society as a whole?

The Purpose of Euphemism

There are two sides to the euphemism coin, which are important to keep in mind when discussing and observing the use of euphemism. On the one hand, it can allow us to talk about uncomfortable topics more easily and without losing face, but on the other it can mask the truth or even be used to actively confuse others.

Many would argue that the primary purpose of euphemism is to maintain positive face, and it can often be very effective in doing so. Let’s consider the example of an employer navigating the social taboo topic of dismissing one of their employees. No matter how they go about broaching this topic, some of the face needs of the employee will not be met. According to a variety of online human resources sites, some of the euphemisms that employers or hiring managers are encouraged to use, include:

• "Exit strategy”
• “Career change opportunity”
• “Freeing for availability to the industry”
• “Making a team move”

These terms are widely favoured over the bluntness of something like “you’re fired”. By using such euphemisms, employers seek to put the focus onto the minor upsides of being laid off, rather than directly dealing with what will often feel like a personal attack for the employee. In this way, they try to, although not necessarily effectively, meet the face needs of both their employee and themselves in navigating this socially taboo topic.

The euphemisms that we use can also reflect and reveal our shifting social mores as the euphemisms that we use change over time. For example, if we consider the words we use surrounding the semantic domain of animal slaughter, we are seeing more and more euphemisms being employed today, as the topic becomes taboo and unpalatable. Instead of “killing” animals, today people are describing animals as being “depopulated” or “harvested”. We can even see this shift in how we describe the deaths of household pets, who are “put down”, rather than “euthanised”. Such euphemisms reflect our society’s shifting values and attitudes, namely that we now value animal life far more than we have in the past. We now wish to avoid the negative connotation surrounding the traditional lexemes of this semantic field, in order to maintain social harmony and positive face.

However, euphemism is also often used to hide or conceal the truth, and can mislead both those who hear it, and even those who use it. Clear communication is sometimes sacrificed for the sake of maintaining one’s positive face. When euphemism is used to obfuscate the truth, it is often classed as “doublespeak”, a term stemming from the neologisms “doublethink” and “newspeak” in Orwell’s Nineteen Eighty Four. For example, local councils may describe a “pot-hole” as a “pavement deficiency” to save face in being unwilling or unable to repair roads. This term is deliberately ambiguous as to the nature of the specific damage, and has been chosen over the far clearer and more familiar term “pot-hole” in an effort to obscure the truth. According to linguist Kate Burridge, euphemisms such as these “tell us how it isn’t”.

Even something as commonplace as life-insurance policies are in reality euphemistic terms for something that really insures one’s death. But insurance agencies and carriers don’t want their product being associated with the social taboo of death, and instead they choose to use the more positively-connoted term “life” to create positive brand recognition. All sorts of euphemisms surround us constantly, and we are often so used to them being used, that we don’t even notice.

Linguist Stephen Pinker describes a “euphemism treadmill”, which is a good metaphor for the way that the connotations of euphemisms can often change over time, as they are used and over-used. The classic example of this process is in the terms used by Nazi officials in the late 1930s and '40s to describe the Holocaust. Initially, the term “Sonderbehandlung” or “special treatment” was used to refer to the summary execution of so-called “unfavourable people”. However, this term quickly became as negatively connoted as the term it was designed to replace among the German people, and so the phrase “die Endlösung der Judenfrage”, “the final solution to the Jewish Question” was formulated - a phrase which again became infamously associated with the atrocities of the Holocaust during the Nuremburg trials. In fact, we’ve observed the overwhelmingly negative connotation of this former euphemism recently in Australia, with Fraser Anning being met with widespread criticism after using this term in the senate. In this example, we can see how over time euphemisms can lose their ameliorating effect as they become more associated with that which they are trying to mask.

Whether you believe that euphemisms are a valuable and useful part of our language, or that they are ambiguous and misleading, their prevalence in our contemporary Australian society make them an important part of a discussion of the evolving semantics of Australian English and of language as a whole.

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[Modified Video Transcription]

Prescriptivism Versus Descriptivism - GIF or JIF?

Ever since the inception of the format, we have been arguing with each other over whether we should say 'gif' or 'jif'. This debate has raged both online and offline, but does it really matter? On one side, supporters of 'gif' claim that because the acronym stands for Graphics Interchange Format, the G sound in 'graphics' should be maintained. Whereas the 'jif' camp argues that because the inventor of the format, Steve Wilhite, says 'jif', so should we all. However, a far more sane argument is that as long as what someone says (whether it be 'gif' or 'jif') is understood, it shouldn't matter how they say it. 

As students of English language, we should aim to primarily take this descriptive approach to studying language. We identify and describe what people are saying or writing, and the effects this has, but we don't then ascribe our own judgement. Language exists to be a vessel for our communication, and so, as long as it is transferring meaning between its users, it's serving its purpose. There is no correct way of speaking or writing because there isn't really a good way of determining what this correct way is. 

What Are Prescriptivism and Descriptivism? 

Simply put, prescriptivism is an attitude that prescribes how language should be and how you, as its speaker, must use it. A prescriptivist most often promotes Standard English or a similar variety. This is the variety of English you will find in most textbooks, government letters and notices and in your English classroom. 

Descriptivism on the other hand, is a non-judgemental approach to looking at language. As descriptivists, we place more importance on how English is actually being written and spoken rather than trying to identify a correct way. The vast majority of linguists, dictionaries and other English language authorities consider themselves to be descriptive and not prescriptive, and this is a really important distinction. 

If the way that we as English speakers use or spell a word changes, the dictionary will change too, in order to reflect this. The Macquarie Dictionary made one such change in 2012, which entered the public spotlight. The word 'misogyny' has been used for many years to mean 'an entrenched prejudice against women' and not necessarily 'a hatred of women', as it says in the dictionary. So, when Julia Gillard used the word in her speech on the topic, it seemed to conflict with what it said in the dictionary. Yet, we all knew what she meant. And so, The Macquarie Dictionary updated its entry for the word to better reflect how we actually are using it. That's all well and good in the academic world, but why is this distinction important outside of a video about language? 

Language Prejudice

Throughout history, and still to this day, prejudice exists against people who speak differently.

For example, for much of the 20th century, and to some extent still to this day, Aboriginal Englishes have been deemed substandard and inferior to varieties used by people with European heritage. This has led to demonstrable discrimination in places like courts and hospitals, but often the time and care is not taken to actually interpret what Aboriginal people mean when they speak. By seeing that prescribing how a language ‘should’ be doesn't actually do anything to improve its effect or usefulness, we can be far more accepting of the fact that language varies depending on who is speaking and that it changes with time. 

We have the option of either allowing the people to define how a language is used or allowing a linguistic academy like the Council for German Orthography in Germany, or the French Academy in France, to prescribe how we should speak.

Language Shift

So, where can we find relevant examples in today's society? We're seeing a shift to prescriptive attitudes in the realm of teen-speak and text-speak, with people like David Crystal saying that creating new words and new ways of speaking is a rite of passage for young people. In the rapidly evolving fields of technology, social media or even politics these days, we are seeing new words and phrases and even entire new ways of constructing sentences being coined every day. But, not everyone is accepting of this and plenty of people still cringe when they hear a hashtag used in regular speech. We're also experiencing a shift to the normalization of informal language, Australian slang and hypocorisms, even in social and situational contexts where traditionally we would use a more formal register. Just how many times have we heard the likes of Scott Morrison and Malcolm Turnbull used the phrase ‘fair dinkum’?

But when does this matter in English language? We should be careful not to say that certain ways of speaking or certain varieties of language are inherently wrong and instead, describe what makes them 'non-standard uses' of language. This description is far more interesting than a subjective judgment of a particular way of using English. 

Descriptivism and Prescriptivism as Metalinguistic Tools

The terms descriptivism and prescriptivism can also be good metalinguistic tools when we are analysing opinions about language. Look out for segments on the radio, television or even the opinion columns of newspapers for discussions about varieties of English. People can identify very strongly with certain varieties of language, so a prescriptive attitude can often also indicate other beliefs. This can be important when identifying the social and cultural context of a text. We can also employ this knowledge in our own writing and speaking. Instead of trying to use correct language, we can instead focus on using appropriate language. This doesn't mean that you can start spelling words however you want, and giving your essays a generous sprinkling of commas and apostrophes where they don't belong (because these will often get in the way of you being easily and clearly understood), but the next time you're writing and you see a red line under that word that you're a hundred percent sure is correct, you can be safe in knowing that it's probably the dictionary, and not you, that needs an update.

The political correctness debate is one which has been surfacing over the past few years, particularly with certain political figuring bringing this debate to the public platform. Let’s firstly define politically correct language. Political correctness is the avoidance of expressions which may offend, exclude or marginalize certain groups or individuals on the basis of race, ethnicity, gender, sexual orientation or disability.

Politically correct (PC) language is a framework used to promote and maintain social harmony. However, PC language can also be viewed to be a hindrance to expression and freedom of speech. The take an individual has on this debate is dependent on the connotations they associate with the phrase “political correctness”. Do they consider political correctness to be a social stabilizer or do they see it as language policing?

On one hand, the use of political correctness helps to confront prejudice in society and reinforce the idea of egalitarianism. This is achieved by slowly weakening the links between certain titles and the social groups they are associated with. This includes terms such as ‘black’, ‘wogs’, ‘curries’, ‘retarded’, ‘spastic’. Using PC terms such as ‘African-American’, ‘from Greek ethnicity’, ‘South-East Asian’ and ‘person with a disability’ are more respectful ways in which to address individuals without using titles which associate them with certain stereotypes or prejudiced thoughts. In particular, using ‘person with a disability’ rather than ‘disabled person’ is a way in which to dilute the link between the individual and the “disability” and to reiterate that the disability is only a single element of many which make up the individual.

While these are the currently accepted, politically correct terms, their appropriateness is likely to change with time. Originally, it was socially acceptable to use terms like ‘retard’, ‘chairman’, ‘policeman’ ‘black’, ‘man up’, ‘mother tongue’. However, with time, values change and society progresses and what is at one point considered socially acceptable becomes politically incorrect as further neutral terms are normalized. Thus, replacements such as, ‘differently abled’, ‘chairperson’, ‘police officer’, ‘African American’ and ‘native language’ are formed. As society continues to progress, these phrases will be outdated and replaced by new, more socially acceptable terms. This consistent cycle is spinning at a more rapid rate with globalization. With globalization, ideologies and values can be shared on wide platforms instantaneously. Through the sharing of ideas, new ideas and perceptions are molded and with this, the language we use to express ourselves also changes and develops.

This rapid evolution in “socially acceptable” language angers the public. Certain PC subtleties are seen by many as unnecessary. The trend towards political correctness is seen to inhibit freedom of expression, restricting individuals from speaking their mind in fear of causing offence. When there is public backlash over the lack of political correctness in a given situation, many individuals find this reaction to be highly excessive and a sign of over-sensitivity of the millennial generation. In an interview with ABC News, former solider stated that, ‘we just seem to bend over backwards for anyone that’s different. It is making Australia a lot softer, it’s making us a big more of a pushover country’.

This frustration of many is further exasperated by the rapid evolvement of normalized accepted terms in society. 

When language used in the public domain borders on politically incorrect, there is a public uproar, in particular, by the younger generation. Donald Trump is a prime example of this and as put by The Atlantic, “the press takes him literally, but not seriously; his supporters take him seriously, but not literally.” Simply put, the language choices of Donald Trump are strikingly bold; they incite fear and frustration amongst the public, deepening social prejudice through the reinforcement of stereotypes.

However, Trump’s language echoes the frustration of Americans. It is void of obfuscating, complex politically correct language, giving the indication that Trump speaks his mind, hence garnering public support and above all trust. Building trust for a politician is next to impossible, however, when Trump speaks his mind, without fear of causing office to minority groups, he is indeed able to build trust, as he speaks aloud what many think but fear to vocalize.

While this may sound bizarre given the strong global hatred towards Donald Trump, the matter of the fact is that Donald Trump won a majority vote. With a strong following of supporters despite his many controversies, it is important to recognize the power of Trump’s linguistic choices.

We all remember the famous, ‘build a wall’ statement, which became a defining factor of Trump’s presidential campaign. While a highly politically incorrect agenda, which marginalized Mexican people, many people supported Trump’s endeavors. In particular, Americans who were frustrated with their employment conditions are given an excuse to place blame onto a certain group of people. Trump, an influential figures’ use of politically incorrect language to target Mexican’s effectively gave the freedom to others to speak what they had previously restricted themselves from vocalizing for fear of being politically incorrect.

Aside from freedom of speech, the second major issue associated with political correctness is obfuscation. This form of political correctness is institutionalized and because of this here is a genuine danger that the immense emphasis on being politically correct means that often, vital information can be omitted from news scenarios because it targets or potentially targets a certain individual or minority group. As a result, information presented can be bias and incomplete. The 2013 Rotherham child sex abuse scandal in the United Kingdom is a strong example of this. An estimated 1400 children were violated sexually. However, in the media, it was intentionally omitted that the majority of perpetrators were of Pakistani heritage. Similarly, in fear of provoking racial attacks against migrants during refugee resettlement, the German media made an effort to hide that the multiple sexual assaults during the 2016 New Year celebrations were conducted by men of North African or Middle Eastern ethnicity. The omission of such details does avoid marginalizing ethnic groups, but at the cost of significant and rightful information for the public. This tradeoff is one which is still being explored in society as the wave of political correctness is still quite new.

This debate is one which is still raw in society; it is yet to progress and as the world develops, the role PC language plays in our society will become clearer. Will PC language become more prevalent as society focuses more on social inclusion? Or, will the movement towards PC language be restricted due to the black-lash it faces for the shortcomings of this framework of communication?

Examples of Political Correctness:

2017 Australia Day Lamb Ad by Meat and Livestock Co: This company releases an Australia Day lamb ad every year which aims to show a progressive and egalitarian Australian society, celebrating the idea of a politically correct society.

Facebook video by The Line promoting gender equality and challenging the expectations of men and women:

When it comes to planned, non-spontaneous texts including written discourse and speeches, the manner in which the text is put together can be explained by elements of coherence and cohesion. While spontaneous discourse will also display coherence and cohesion, it is emphasized in planned texts because there is a greater deal of thought and intention behind the use of cohesive ties and devices of coherence.

They can however often be difficult concepts to grasp. For starters, it is essential to understand the difference between the two terms.

Coherence is defined as the quality of being logical, consistent and able to be understood. Imagine coherence as a building (It’s an analogy, go with it).

Cohesion on the other hand refers to the act of forming a whole unit. It is effectively a subset of coherence. Picture cohesion as the bricks and cement which make up the building.

Bricks and cement can be put together to create any form of structure. However, it is only when they are laid together properly that they form a building. Similarly, a text will be cohesive if cohesive ties are used however it will only be coherent if the cohesive ties are used appropriately to create meaning.

You can have cohesion without coherence but you cannot have coherence without cohesion. The picture does not make sense unless the correct pieces are placed in the correct order, even if certain pieces may be the same size and shape.

“I bought some hummus to eat with celery. Green vegetables can boost your metabolism. The Australian Greens is a political party. I couldn’t decide what to wear to the new year’s party.”

In the example above, there are lexical links from one sentence to the next; cohesive ties are used to join the sentences. There is evidence of lexical repetition, ‘green’ ‘party’ and collocations, ‘new years’. 

However, this string of sentences do not make any sense; there is no binding semantic link. This is an example of cohesion without coherence.

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Cohesive devices effectively help the discourse flow. They include collocations, lexical repetition, linking adverbials, substitution, ellipsis, conjunctions, synonymy/antonymy, hypernyms/hyponyms and referencing (anaphoric, cataphoric, deictic). These devices create physical links between the words in a discourse.

Coherence which we previously defined as understanding can be achieved through devices such as cohesive ties, formatting techniques, inference, logical ordering of information, semantic patterning and consistency.

These all enhance the ability of a text to be successfully interpreted and understood. Recipes, terms and condition documents, informative brochures all make use of formatting in the form of headings, bolding, underlines etc. to emphasis certain aspects of the text and draw audience attention to the most important elements.

The focus of coherence factors is determined by the social purpose of the text. Is the text made to entertain? Inform? Persuade? Celebrate? If so, why? What is the overarching intention of the text? Answering such questions can help explain the purpose of coherence factors and cohesive devices within a discourse.

This is effectively what you are aiming to do in your analytical commentaries and short answer questions in the exam. Identify the social purposes of the text and use them to explain the role of coherence and cohesion within the discourse.

The other major factor of consideration is the intended audience of the text. Is the text aimed at teenagers? the Australian public? Or specifically to “bogan” Australians? The language choices and ideas implied in the text will reflect the intended audience. If a text is aimed at Victorian’s it may include lexemes such as “Mornington Peninsula” or “Shepparton” which Victorian’s can infer as locations within Victoria, however these terms would need to be further explained to those who reside outside this state. Lexical choices which require outside inference would be included if it can be reasonably interpreted that the intended audience would be aware of their meaning. Finding examples of inference in texts can be useful in identifying the social purpose of the text.

The main thing to be mindful of is that finding cohesive devices and evidence of coherence in texts alone is not enough. You will gain your marks in your exam for linking these fragments of evidence to the wider social purposes of the text.

For an overview of English Language, the study design, what’s involved in the exam and more, take a look at our Ultimate Guide to English Language.

How To Effectively Build an Essay Evidence Bank

Essays in English Language require contemporary examples of language being used in Australia, in order to justify your response to the topic. English Language essays are often said to only be as good as the examples that are used, so it follows that your essays will only be as good and interesting as the examples that you find. It’s a really good idea to start collecting examples, or evidence, in a “bank” from day one, and throughout the year as you prepare for essay SACs and the final exam. Great examples not only lead your discussion, but also make your essay more interesting and therefore stand out.

What Makes a Good Piece of Evidence?

Primarily you want your evidence to comprise examples of how language is being used within a specific context in contemporary Australia. For instance, you might explore how leaders in Australia use overtly prestigious language with Victorian Premier Daniel Andrews’ use of the formal vocative phrase 'my fellow Victorians' at a press briefing. You may not always be able to find a specific instance of a particular language feature being used, which can be especially true for language that is not frequently used in public contexts, such as slang and ethnolects. It is okay to just have general examples that you discuss in these instances; perhaps the ellipsis (omission of understood words) of auxiliary verbs in varieties such as Greek Australian English. What is important is that the majority of your examples are actually instances of language features being used, and not simply a quote of someone else’s analysis of language, such as a linguist’s quote. Such quotes can be used in essays, but should complement your own discussion of your own examples.

Good examples must also be 'contemporary', as per the majority of essay prompts. As a general rule of thumb, ask yourself if the example you have is older than two years, and if so you may want to think of something newer. This does not mean you can never employ an older example. For instance, you may want to discuss language change in an essay, which sometimes necessitates discussing the historical context of certain language features.

How To Build an Example Bank

Many students find it highly beneficial to create a table or list of examples that they will practice and get comfortable with – you cannot bring this into the exam of course, but it is a very effective tool for preparation. In your table or list, consider including the following:

• Your example itself (this may not always be just a quote, sometimes you might have a phonetic transcription, for instance)
• The context that surrounds the example
• The metalanguage that you can use to analyse it
• The areas of the study design and essay topics it can cover
• A few short sentences of analysis

An example is given below:

These examples do not necessarily have to be something that you put a huge effort into going out and finding, so long as you make sure that you write down interesting language features that you come across in your day-to-day life. Keep an eye on places like the news, social media (including emojis and text speak), and any Australian television, radio, podcasts you watch or listen to. You will of course also discuss different examples of contemporary language use in class too, so make sure to add them as well.

Getting evidence is only step one of preparing for essay writing in English Language, but is the most important step for writing interesting and engaging essays. Keep in mind that this doesn’t have to be a solo activity; collaborating with classmates and group discussions, especially as you prepare for the exam can be a great way to make evidence collection fun. Be sure to check out our other blog, What Is an English Language Essay? for other tips and tricks to make your essays stand out.

From year 7-10 the traditional essays we have written have had an introduction, three body paragraphs and a conclusion. In these essays we write about characters, plot points and themes. Hence, it is understandable that upon entering English Language in year 11 or 12, it can be difficult to grasp a hold on how to write an essay without characters, plots or themes. To be precise, the requirement in an English Language essay is to ‘use key linguistic concepts and metalanguage appropriately to discuss/analyse/investigate…in an objective and systematic way” (English Language Study Design).

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What does this mean?

Essentially, in section C of the exam, you are required to present a discussion of a given idea. The word ‘discussion’ is defined as ‘a conversation or debate about a specific topic.’ In this sense, your essay is effectively a written conversation which needs to display an understanding of both sides of the topic.

In saying that, it is still important to form a contention, such as ‘indeed non-standard varieties are more acceptable in speaking than in writing in the Australian context’ however in arguing this contention, you must to explore both sides to show the examiner your understanding of language in Australian society.

The overarching idea of the essay is presented to you in the form of a prompt. For example, in the 2016 VCAA exam, a possible essay prompt given was: “In Australia today, variations from the standard tends to be more acceptable in speaking than in writing.”

In this prompt, the idea to be discussed is standard vs. non-standard Australian English. The main idea or topic forms an umbrella under which the essay is formed. This is the foundation of your essay. Each main argument will relate to this topic. In this example, standard vs non-standard Australian English is a topic from which an array of sub-topics can be extracted, the choice of which is to your discretion.

The sub-topics you choose to delve into will depend on your preferences and strengths. You may choose to discuss online-speak, ethnolects or Australian slang in relation to non-standard English, or legal and political jargon in relation to standard English.

Regardless of the choice of sub-topic, each body paragraph must explicitly link to three things; the prompt, the topic sentence and the contention. This is the criteria for your discussion. Ensuring clear links to these three will assure the examiner that you have confidence in the material you are discussing.

Your body paragraphs should be used to show the examiner how the ideas you have chosen to talk about relate to the prompt provided. Here it is necessary to use a combination of contemporary media examples, personal examples and linguist quotes as a means to prove the link between your chosen paragraph idea, your contention and the prompt. Try to find the most relevant examples which clearly demonstrate your line of thinking to the examiner. You don’t want to give them a reason to question the arguments you choose to present.

It is also important to be wary of this so that your essay flows in an orderly, sequential manner. Each idea presented within a paragraph and across the essay itself should follow a pathway, one leading into another. Use the ending of each body paragraph to come back to your essay prompt and reiterate your contention. This ensures you stay on topic and the examiner can clearly visualize your understanding of your topic.

In the end, your job in your essay is to present a discussion of a given prompt; an understanding of both sides. Use examples and explanations to show your examiner that you comprehend how the prompt can be debated.

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Helpful Hints:

1. Writing the very first sentence of your essay can be difficult. Sometimes, to get yourself into the flow of writing, it can be helpful to integrate a linguistic quote into your first sentence. This also helps solidify your contention. For example:

• “One’s idiolect, particularly lexical choices and accent can be strongly indicative of their unique identity and the social groups to which they belong; it is the most natural badge of symbol of public and private identity (David Crystal)”

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2. Your topic sentence for each paragraph should contain a link to the essay prompt, to the topic of your paragraph and to your contention. A link to all three elements should be identifiable. Below is an example of a topic sentence for the given essay prompt. “The language we use is the best indicator of who we are, individually, socially and culturally. Discuss.”

• Ethnolects are a quintessential indicator of cultural identity as they are strongly identifiable by their unique phonological characteristics.
• This topic sentence shows a clear identification of the topic of the paragraph (ethnolects), a connection with the prompt, (cultural belonging) and a contention, (ethnolects are indeed indicative of cultural identity)

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3. Rather than introducing linguist quotes with expressions such as “in the words of…” or “as said by…” using linguist quotes discretely where they are integrated as part of the sentence will improve the flow of your essay. Consider this example.

• “The use of the interjectory ‘reh’ expresses the cultural identity individuals associate themselves with and is part of the language they use as ‘a means to an end of understanding who [they] are and what society is like (David Crystal).”

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4. Not all your contemporary essay examples need to come from news articles or social media. Students can often get caught up doing aimless research trying to find examples through research which really isn’t all that necessary. You should try to find examples of language use in every-day life. Perhaps consider other school subjects you study and the jargon you used within these subjects. You can quite easily discuss this use of language in your essays. Here is an example of a student using the metalanguage from VCE Accounting as an example for their essay.

• Jargon and taboo language are often used to express social identity as they are demonstrative of social groups one wishes to belong to. Jargon terms such as, ‘equity,’ ‘profit margin’, ‘cash flow statement,’ ‘debt ratio’ and ‘accrued’ belong to the financial and accounting semantic field. Their use suggests the individual is knowledgeable in business and finance and further suggests they are likely to be working in the business sector. The use of jargon in one’s vernacular can therefore provide hints of the individual’s social identity and is significant to their individual identity.

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Link to David Crystal interviews to pick out quotes and ideas for your essays:

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Link to Kate Burridge on TED Talk talking about Euphemisms; a good source for examples of euphemisms and how they are used in society. This can be used as foundation for a paragraph in your essays: