Go ahead and tilt your mobile the right way (portrait). The kool kids don't use landscape...
Hey everyone!
I’m super excited to share with you my first ever online tutorial course for VCE English/EAL students on How to achieve A+ for Language Analysis!!!
I created this course for a few reasons:
Language Analysis is often the key weakness for VCE English/EAL students,after my intensive workshops, students always wish we had spent evenmore time on Language Analysis,many of you have come to me seeking private tuition however since I am fully booked out, I wanted to still offer you a chance to gain access to my ‘breakthrough’ method of tutoring Language Analysis,I am absolutely confident in my unique and straightforward way of teaching Language Analysis which has lead to my students securing exceptional A graded SAC and exam scores!
Are you a student who:
struggles to identify language techniques?
finds it difficult to identify which tones are adopted in articles?
has no idea explaining HOW the author persuades?
finds it difficult to structure your language analysis essay?
becomes even more unsure when comparing 2 or 3 articles?
feels like your teacher at school never explained language analysis properly?
prefers learning when it’s enjoyable and easy to understand?
wants to stand out from other students across the cohort?
wants to know the secrets of 45+ English high achievers?
wants to know what examiners are looking for?
sees room for improvement whether you’re an average student or a pro?
wants to get a head start and maximise your potential in VCE?
This is what you will accomplish by the end of the course:
Be able to successfully identify language techniques in articles and images
Be able to successfully identify tones adopted in articles and images
Be able to analyse a single article or image
Be able to analyse 2 or more articles and/or images
Be able to apply your new skills coherently and clearly in essay writing
You will be able to accurately describe HOW an author uses language to persuade
You will be able to plan and write a language analysis essay structure (single article/image)
You will be able to plan and write a language analysis essay structure (2 or more articles/images)
You will understand common pitfalls and how to avoid these in language analysis
Be confident when approaching your SACs and exam
Know exactly what examiners are looking for and how to ‘WOW’ them
Know how to distinguish yourself from other students
Have unlimited help in course forum from myself and other VCE students
You will become a better VCE English language analysis student!
To find out more, you can check out the full details of the coursehere!
See you in the course!
Get our FREE VCE English Text Response mini-guide
Now quite sure how to nail your text response essays? Then download our free mini-guide, where we break down the art of writing the perfect text-response essay into three comprehensive steps.
Often, beginning a Language Analysis essay can be tough. How do you start? Do you even need to write an introduction? There are many answers to these questions- some say that because an introduction is not explicitly worth any marks, you don’t need to bother. However, an introduction can be a great way to organise your thoughts and make sure you set up your analysis properly…as long as you don’t waste a lot of time writing unnecessary sentences.
If you'd like to see exactly what goes into an A+ Analysing Argument response, from the introduction to body paragraphs and beyond, check out our How To Write A Killer Language Analysis ebook!
You can use a simple, easy to remember formula that will help you to identify the key aspects of the piece very early on, and this will show your examiner that you know exactly what you’re talking about- all you have to do is to remember the acronym "CDFASTCAT”.
Context
Date
Form
Author
Source
Title
Contention
Audience
Tone
Here is a breakdown of each aspect and its importance:
Context
This gives the audience some background information on the issue, and “sets the scene” for the article or text. In ANY language analysis article/piece you come across (whether it be in the exam or in practice), there is always a box with the context of the article explained. ALWAYS read it and let it influence your analysis. If you exemplify consideration of the information provided to you in your analysis, you will show a deeper understanding of the issue, and your analysis will be more accurate and detailed. Aim to demonstrate that you understand why the article was written, and its surrounding circumstances.
Date
This gives the article a wider context, and helps the audience understand why the author may have a certain viewpoint. It is also good practice to properly reference the article in your analysis, which includes the date, author, source and title.
Form
The form of a Language Analysis text can vary, from newspaper articles, blogs, comics or even speeches. Each form has its own set of conventions which can help you identify language techniques, and can change the way the message is communicated to the audience. For example, in a speech, the speaker is more likely to directly address their audience than the editor of a newspaper may in an editorial.
Author
When writing a Language Analysis essay (or any essay for that matter), always refer to the author by either their full name, their surname only, or a title and a surname - NEVER by their first name alone. For example: 'Lyle Shelton', 'Mr. Lyle Shelton', 'Mr. Shelton' and 'Shelton' are all okay to use in your essay. However, you would never use 'Lyle' on its own.
Source
The source of a text can influence your understanding of the audience. For example, an article written on a blog about gardening is likely to have a different audience to a financial journal. Including the source is also an important so that the article is properly referenced.
Title
Including the title in the introduction is critical to properly introducing the article. Remember to analyse major techniques in the title if there are any during the body of your essay!
Contention
Identifying the author’s contention can be the most difficult aspect of Language Analysis for many students. The trick is to ask yourself the question 'What is the author’s argument?' If you want to break it down even further, try asking 'What does the author want to change/why/what is it like now/what do they want it to be?'
Audience
Depending on the audience, different techniques and appeals may work in different ways. For example, an appeal to the hip-pocket nerve is more likely to have an effect on single parents who are struggling financially than it is on young children or very wealthy people.
Tone
You should not include a tone word in your introduction as the author’s tone will shift throughout the text. However, identifying the tone early on is important so that you can later acknowledge any tonal shifts.
Picture
Often, articles will include some sort of graphic; it is important that you acknowledge this in your introduction and give a brief description of the image - enough so your analysis can be read and understood on its own. The description of the image is the equivalent of an embedded quote from an article; both are used to provide evidence to support your analysis.
10 Things to Look for in Cartoons is a great resource to help you learn what to look for in graphics. Don't be put-off by the name; you don't need to be studying cartoons specifically in order to learn heaps from this blog post.
If you follow the CDFASTCAT approach, your Language Analysis introductions will become easy to write, straight to the point and full of all the most important information - good luck! ☺
Have a go at analysing it yourself first, then see how I've interpreted the article below! For a detailed guide on Language Analysis including how to prepare for your SAC and exam, check out our Ultimate Guide to VCE Language Analysis.
Information
Author: Voxi
Type of article: Opinion piece
Publisher: Clt Alt
Date of publication: 23rd of May, 2009
Contention: We should embrace the digital technology as it has, and will continue to revolutionise our lives in regards to intelligence, convenience, communication and more.
Number of article(s): 1
Number of image(s): 1 (not disclosed on VCAA website due to copyright laws)
Source: VCAA website
Note: Persuasive techniques can be interpreted in many ways. The examples given below are not the single correct answer. Only a selected number of persuasive techniques have been identified in this guide.
Keyed In
#1
Persuasive technique: Imagery
Example: ‘Keyed In’
Analysis: The term ‘keyed in’ depicts an image of keys on a laptop or computer – one of the important inventions in regards to digital technology as well as the idea that those who are ‘keyed in’ are ‘up-to-date’ with its progression. This invites support from the reader since it is desirable to be ‘up-to-speed’ with the latest developments and trends – especially since new technology allows such accessibility.
#2
Persuasive technique: Type of publication
Example: Online journal
Analysis: By publishing the article on an online platform, Voxi aims to target ‘tech-savvy’ readers who are more inclined to appreciate technology than those who read other publication avenues such as newspapers.
#3
Persuasive technique: Acknowledging the opposition
Example: ‘Some people are naturally afraid of the new, challenged by the discomfort of being dislodged from the known, the safe, the predictable, the tried and the tested – in short, their comfort zone.’
Analysis: Voxi invites readers to view him as someone who is considerate and rational by displaying an understanding front towards those opposed to the use of technology, ‘some people are naturally afraid of the new.’
Example: ‘…maybe they have a point – sometimes it’s good to take time out and just enjoy what you’ve got.’
Analysis: Through admitting that perhaps those opposed to the development of technology may ‘have a point’, Voxi aims to manipulate readers into trusting him since he appears genuine and fair towards the issue.
#4
Persuasive technique:Positioning advocators in a positive light
Example: ‘They see possibilities for making things better where other people want to chill, just responding to the pleasure of the moment.’
Analysis: By positioning technology advocates as people who ‘see possibilities for making things better,’ Voxi attempts to coax readers into support since readers tend to respect and admire those who take action, rather than someone who is static and merely wants to ‘chill.’
#5
Persuasive technique: Characterisation of supporters as heroes
Example: ‘History’s full of moments though, when human beings have been moved forward by people who have been like the grit in an oyster. Gritty people produce pearls.’
Analysis: Though the characterisation of technology advocators as ‘gritty people,’ Voxi urges readers to view those people with admiration as their determination and dedication has lead to the ‘produc[tion of] pearls’ or in other words, valuable inventions.
#6
Persuasive technique: Colloquial Language
Example: ‘Well, sort of.’
Analysis: The use of colloquial language, ‘well, sort of,’ is intended to position Voxi as a someone who appears to be a ‘friend’ as he attempts to display a light conversational tone. As a result, readers may be more inclined to support his opinion since they are more likely to listen to a ‘friend’ than a formal authority figure.
#7
Persuasive technique: Characterisation of advocates as hard workers
Example: They’re the ones who ask questions, who tinker away in the garage, who turn up on ‘The Inventors.’
Analysis: By characterising advocates of technology as hard-working, ‘tinker[ing] away in the garage’, , Voxi relies on the readers’ compassion to embrace modern technology as it is clear that much effort and time has been placed in these inventions and therefore shouldn’t be immediately disregarded.
#8
Persuasive technique: Appeal to a sense of failure
Example: ‘In our lifetime we haven’t had a Copernicus or Galileo reorganising the cosmos, or a Darwin challenging us with a radically new theory of evolution.’
Analysis: Voxi tries to influence readers to step up to past generations’ successes such as ‘Copernicus [and] Galileo reorganising the cosmos, or a Darwin challenging us with a radically new theory of evolution’ through the depiction that the current population has failed to produce any great intellectuals.
#9
Persuasive technique: Repetition
Example: ‘…revolutionise…’
Analysis: The repeated word ‘revolutionise’ is an attempt to instill into readers’ minds that there is a dramatic change currently occurring in society and as a result, they should try to keep ‘up to date’ with ‘the new world’.
#10
Persuasive technique: Rhetorical question
Example: ‘Why wouldn’t you want it in your life?’
Analysis: The rhetorical question, ‘why wouldn’t you want it in your life?’ urges readers’ support since it is apparent that there is no reason why people should not accept technology, especially since in the future, readers will be able to ‘lead happy, safe and fulfilling lives in a free and peaceful world’ – something that would result in satisfaction.
#11
Persuasive technique: Appeal to a sense of youth
Example: ‘It’s older people who are less familiar with it who are suspicious about it, or even
afraid.’
Analysis: By creating a dichotomy between the ‘older people’ and the younger generation, Voxi aims to manipulate readers into believing that only the elderly are ‘suspicious…or even afraid’ of technology, whereas all other generations should have no issues and welcome the ‘digital world’ with open arms.
#12
Persuasive technique: Reference to modern activities
Example: ‘Global shopping, online banking, working out the itinerary for your holiday, looking up Google Maps and Street View to check out where your friends live, and that’s not to mention Facebook.’
Analysis: Through referencing to everyday, modern activities such as : ‘Global shopping…looking up Google Maps and Street View…not to mention Facebook’, readers may be compelled to join the population in using technology since they are aware that many people do find these digital advances convenient and applicable to their daily lives.
#13
Persuasive technique: Use of logic and reasoning
Example: ‘Sure, some people stress about privacy issues, but these can be resolved. Google is not allowed to film defence sites from Google cars and Google bikes. Let’s face it, the pictures we see are not real-time images. You can protest about them anyway and get them removed or pixellated if you’re really worried.’
Analysis: Readers are encouraged to support Voxi’s stance since his use of logic, ‘you can protest about them anyway’ and reason, ‘let’s face it, the pictures we see are not real-time images’ makes clear that ‘privacy issues’ is not a valid point to denounce technology.
#14
Persuasive technique: Humourous tone
Example: ‘Besides, the hot air balloon people are always hovering over my back yard and looking into my windows too.’
Analysis: Through adopting a humourous tone in pointing out the irony of people’s concerns about ‘privacy issues’ when ‘hot air balloon people are always hovering over my back yard and looking into my windows too,’ Voxi attempts to assure readers that online privacy is no less risky than their privacy at home.
#15
Persuasive technique: Appeal to convenience
Example: ‘Why go to a library when you can sit at your desk and look up Wikipedia or Google Scholar, or Ask Jeeves?’
Analysis: Through posing the rhetorical question, ‘Why go to a library when you can sit at your desk and look up Wikipedia or Google Scholar, or Ask Jeeves?’, Voxi appeals to readers’ sense of convenience since the benefits of merely ‘sitting’ at home clearly outweighs the effort of travelling to a library.
#16
Persuasive technique: Inclusive language
Example: ‘Let’s be excited – keep being excited.’
Analysis: The incorporation of inclusive language, ‘let’s’ urges readers to feel as though they are directly part of the issue or somehow responsible for the outcome and thus, may lead readers to become advocators of technology.
#17
Persuasive technique: Juxtaposition
Example: ‘We’d still be swinging in the trees or huddling in caves if we’d taken the view that new things are harmful or dangerous or unpredictable.’
Analysis: Through the juxtaposition of current society and history when ‘we…sw[u]ng in the trees or huddl[ed] in caves’, Voxi intends to demonstrate that without taking some risks and disregarding that ‘new things are harmful or dangerous or unpredictable’, society would not have come as far as it has now, and thus, readers should continue to push forward with the new digital age.
For an overview of the EAL study design plus tips and tricks for language analysis, time management and more, check out The Ultimate Guide to EAL.
EAL Language Analysis Introductions
Both EAL and mainstream English students will need to complete a Language Analysis task as part of the VCAA Exam. The introduction of Language Analysis essays for VCE English is somewhat rigid as there are multiple components that must be included, for instance: issue, form, contention, name, publishing date, tone, etc. However, many of the ‘must have’ components of mainstream English essays are not required for EAL students or the EAL end-of-year examination. Check with your school/teacher to find out their opinion and criteria on this matter though, as they mark your internal assessments/Language Analysis SAC!
‘Introductions should be limited to showing an awareness of the audience, the context and the overall contention of the piece.’
With this guideline in mind, the advice I am sharing in this blog post is based on the understanding and assumption that EAL Language Analysis introductions DO NOT need background information such as where the article is published, when is it published, style, etc. But again, make sure you check with your school/teacher to find out exactly what criteria YOU need to meet for your assessments/SACs that are marked internally.
Using Templates in Your EAL Language Analysis Introductions
Since EAL is more flexible than mainstream English, and requires fewer elements, you can adopt a template for introductions that you are comfortable using to save time during the assessments.
For example, these sentence templates below are really versatile and can be easily adapted and/or combined to suit your essay:
In response to the divisive issue of…(AUTHOR 1) implicitly/explicitly/inadvertently contends that…
(AUTHOR 1) takes on a...tone to grab the attention of...(SPECIFIC AUDIENCE)
Using the templates above, here are some examples of what the final product for your introduction may look like. I have bolded the ‘template’ parts so that you can see exactly how the templates have been used, but remember these are just templates, so you can adjust the wording slightly to suit your needs:
(1) In response to thedivisive issue of building an Apple global flagship store at Federation Square, the COMAAFS implicitly contends in an accusatory and defiant tone that the flagship store should not be built to replace one of Melbourne’s most popular landmarks. (3)Contrastingly, the web post written by theVictorian Government explicitlyrejects the accusation from COMAAFS and advocates for the immense benefits that Victorians will receive from the Flagship store in an explanatory and reassuring tone.
Example 2 (Using Templates 1 & 3)
(1) In response to the divisive issue of homeless people camping in the city of Melbourne, Christopher Bantickcontends in an accusatory and heated tone that the ‘move-on’ law must be introduced in order to remove the homeless in Melbourne. (3)Contrastingly, Dr. Meg Mundell insists that making it illegal to sleep on the street will only exacerbate the problem in a demanding tone.
Example 3 (Using Templates 1 & 3)
(1) In response to the recent furore of the increasing use of cars, Tina Fanning contends in an alarming and mobilising tone that cars are no longer a viable mode of transport in the foreseeable future. (3) Similarly, Lucy Mannepredicts the catastrophic consequence of excessive car use on Australian society in a composed and authoritative tone.
Comparison of Arguments & Contentions in EAL Language Analysis
Unlike mainstream English, comparison of arguments/contention between the two writers is not essential for EAL, but it will probably earn you bonus brownie points if you do have time to add it in your essay :) For further explanation on comparative analysis, you can refer to this step-by-step guide: Exploring an A+ Language Analysis Essay Comparing Two Articles. Although the guide is aimed at mainstream English students, you can still apply some of the tips and strategies as an EAL student. It will really help to take your Language Analysis to the next level!
Writing an Analysing Argument (or Language Analysis) essay can be difficult, and sometimes selecting language that won’t sound repetitive is the tricky part. If you’re looking for ways to overcome that hurdle and make your writing sound more formal, then this is the blog for you.
In these tables are simple sentence starters you can use to formalise and clarify your ideas in a non-repetitive way. This blog takes into account the most important elements of a Language Analysis, such as analysing visuals and connecting a technique back to the author’s intention (that is, what they want the audience to think/feel/do).
Within these tables, I’ve included a sentence example for each phrase. The examples are in response to a fictional article by Samantha Pearson, What’s wrong with using online lingo in everyday life?. The article is about Gen Z's use of online lingo and argues that the concern surrounding its potential implications is unfounded. If you’d like to see the entire original article and an A+ essay written in response (along with a number of other sample articles and high-scoring essays), you’ll find all of this and more in How To Write A Killer Language Analysis.
If you’d like to see a detailed guide on Language Analysis, including what you're expected to cover, how to prepare for your SAC and Exam and more, check out our Ultimate Guide to VCE Language Analysis.
For an overview of the EAL study design plus tips and tricks for language analysis, time management and more, check out The Ultimate Guide to EAL.
EAL Language Analysis Introductions
Both EAL and mainstream English students will need to complete a Language Analysis task as part of the VCAA Exam. The introduction of Language Analysis essays for VCE English is somewhat rigid as there are multiple components that must be included, for instance: issue, form, contention, name, publishing date, tone, etc. However, many of the ‘must have’ components of mainstream English essays are not required for EAL students or the EAL end-of-year examination. Check with your school/teacher to find out their opinion and criteria on this matter though, as they mark your internal assessments/Language Analysis SAC!
‘Introductions should be limited to showing an awareness of the audience, the context and the overall contention of the piece.’
With this guideline in mind, the advice I am sharing in this blog post is based on the understanding and assumption that EAL Language Analysis introductions DO NOT need background information such as where the article is published, when is it published, style, etc. But again, make sure you check with your school/teacher to find out exactly what criteria YOU need to meet for your assessments/SACs that are marked internally.
Using Templates in Your EAL Language Analysis Introductions
Since EAL is more flexible than mainstream English, and requires fewer elements, you can adopt a template for introductions that you are comfortable using to save time during the assessments.
For example, these sentence templates below are really versatile and can be easily adapted and/or combined to suit your essay:
In response to the divisive issue of…(AUTHOR 1) implicitly/explicitly/inadvertently contends that…
(AUTHOR 1) takes on a...tone to grab the attention of...(SPECIFIC AUDIENCE)
Using the templates above, here are some examples of what the final product for your introduction may look like. I have bolded the ‘template’ parts so that you can see exactly how the templates have been used, but remember these are just templates, so you can adjust the wording slightly to suit your needs:
(1) In response to thedivisive issue of building an Apple global flagship store at Federation Square, the COMAAFS implicitly contends in an accusatory and defiant tone that the flagship store should not be built to replace one of Melbourne’s most popular landmarks. (3)Contrastingly, the web post written by theVictorian Government explicitlyrejects the accusation from COMAAFS and advocates for the immense benefits that Victorians will receive from the Flagship store in an explanatory and reassuring tone.
Example 2 (Using Templates 1 & 3)
(1) In response to the divisive issue of homeless people camping in the city of Melbourne, Christopher Bantickcontends in an accusatory and heated tone that the ‘move-on’ law must be introduced in order to remove the homeless in Melbourne. (3)Contrastingly, Dr. Meg Mundell insists that making it illegal to sleep on the street will only exacerbate the problem in a demanding tone.
Example 3 (Using Templates 1 & 3)
(1) In response to the recent furore of the increasing use of cars, Tina Fanning contends in an alarming and mobilising tone that cars are no longer a viable mode of transport in the foreseeable future. (3) Similarly, Lucy Mannepredicts the catastrophic consequence of excessive car use on Australian society in a composed and authoritative tone.
Comparison of Arguments & Contentions in EAL Language Analysis
Unlike mainstream English, comparison of arguments/contention between the two writers is not essential for EAL, but it will probably earn you bonus brownie points if you do have time to add it in your essay :) For further explanation on comparative analysis, you can refer to this step-by-step guide: Exploring an A+ Language Analysis Essay Comparing Two Articles. Although the guide is aimed at mainstream English students, you can still apply some of the tips and strategies as an EAL student. It will really help to take your Language Analysis to the next level!
For a detailed guide on Language Analysis, what you're expected to cover, how to prepare for your SAC and Exam and more, check out our Ultimate Guide to VCE Language Analysis.
[Modified Video Transcription]
Today we're going to go through the 2019 past VCAA English Exam (grab a copy of the exam here so you can analyse with me). As you probably know, if you've watched my videos before, you always want to make sure you read the background information when it comes to Analysing Argument.
I'm going to use Analysing Argument and Language Analysis interchangeably by the way, but I'm talking about the same thing okay?
Background Information
The background information is pretty important because it gives you context for what is happening in this article. Without reading the background information, you might just head in there and possibly even come up with an entirely different context altogether, which might screw over your actual analysis and the author's intention. So, never skip the background information. Make sure that you read it and also pick out the gems that you find in it.
What I've always found is background information is great for picking keywords - words I might want to use throughout my own Language Analysis. It also has really good details about the article. In this case, you can see that there's a member of the public who has responded, which tells us a little bit about the author; it's a 'response' as well, so there's going to be two articles; it's an advertorial - an advertorial is a paid advertisement that looks like an article (I'll use the word advertorial as I'm describing the article in my introduction), and, I also know where it's been published. This is already really good information for you to start using in your introduction.
Finding Your Own Interpretation
Let's move into the analysis itself. By the way, this is my first time doing this analysis, so we're doing it together. What you'll find is that I come up with particular interpretations that you might not have come up with. I might miss something, you might miss something, and what you'll find is my interpretation is not the only interpretation out there. If you come up with something else, it's totally fine for you to go ahead and analyse it, as long as you can back it up. This is what English is all about, so don't stress if I haven't matched up with you in exactly what I'm saying. You can also use my interpretation as a double interpretation. So, what you could do is go into your essay, write your interpretation and if mine compounds on top of yours pretty well, if it's a great addition to what you're saying, add it in and bam! You're showing your examiner that, you're somebody who can look at one particular technique from several different perspectives and that's kind of cool.
Moving on to the Analysis
So, 'A Better, Faster Shopping Experience'. From what I can already see here is there's this sense of convenience already being brought up. Now, at this point in time, I don't know what the point of that convenience is, but I know for me as a shopper, if I can get something for a better experience and I can get it done faster, then hells yeah, I am all for that. Think about yourself in the reader's shoes, after all, you really are the reader reading this article. Think about how it's starting to impact you.
I've done a video about the TEE rule previously that goes through Technique, Example and the intended Effect on the audience. Make sure you're familiar with that because I will use a lot of that in today's analysis.
'An open letter to our valued customers. As you know, Hailey's Local Store is not your average grocery store.'
Interesting. The 'As you know' is pretty familiar. It's this familiarity that this person is sharing with us (the author's name is Hailey, so I'll just say Hailey). She says 'As you know, Hailey's Local Store is not your average grocery store' and repeating that familiar 'As you know' reminds the audience - us - of our long-term relationship with the store. So, in a sense, she's drawing upon our good will and our trust in the local shop, which creates this differentiation between herself (as somebody who's more proactive and customer-centric) and your bigger grocery stores.
'We're a little bit different - we always put our customers first.'
At this point, we start to feel valued. We know that we are her priority. Her priority isn't about profits, which a lot of stores are about, it's about the people, and as a result, we're more inclined to look at her in a favourable way.
'We offer lots of healthy meals, many specials, locally source food and, as you know, we abolished plastic carry bags four years ago - long before the big stores.'
This whole sentence is pretty good because it shows us that she is somebody who is forward-thinking and she has actually carried through with her claim that she puts her customer first. We know that because she follows it up with:
'Why did we do those things? Because you told us that was what you wanted and needed.'
She's got historical proof of putting customers first, which again, serves to build this rapport and relationship between Hailey and us as her customers.
If I look at the first paragraph as a whole, I see that she's building this up, she's setting this up in a particular way and whatever direction she's going to head in next, we're more inclined to follow her, to believe in her and to support her because she's shown us that she has supported us first. She's helped us out, so why can't we help her out? Again, I haven't read the rest of this article yet so these are just the thoughts that are going through my mind as I'm reading this first paragraph - just to give you a little bit of insight into my brain.
In this first paragraph, I can see that she's using a pretty welcoming and warm tone. If you have a look at the photograph that's been placed at the top of this article - and remember that with particular images they're strategically placed, so if it's placed at the start of the article versus at the end, think about how that impacts your perception of the photograph - for me, the first thing I see when I look at this article is the photo and I see a smiling happy owner. As you can see, the first paragraph serves to back up this photograph as well, with what she's talking about in terms of prioritising customers and valuing customers. You can also see products behind her, which look fresh and full and her shelves are full, so in that sense, it furthers this impression of the local and grounded nature of the store. It feels homey and this invites that comfort and trust from us.
Then, as we move into our second paragraph, I'm seeing a lot of exclamation marks, which gives me the sense of this upbeat, exciting environment, or even tone you could say. I think she's doing this because she wants us to jump on board with cashless payments as well, and to not see them as something that's a burden for us. She ties the advantages of cashless payments directly to the customer’s experience of the store by frequently repeating personal terms, such as 'you' and 'your' throughout these first couple of paragraphs. By the way, I'm not going to write down all the language analysis, because I think there's just not enough space, but me chatting about it with you is good enough. Let's move onto the next paragraph.
'you won't need to go rummaging through your bags for coins. You won't ever have to worry that you don't have the cash to cover your essential food supplies - your card will ensure that you do'.
Not only is she highlighting the advantage. Here, she's arguing for the advantages of cashless payments by showing you the inconveniences of having cash in phrases like 'you won't need to' and 'you won't ever have to'. I also like the phrase 'rummaging through your bags for coins'. It gives this sense of how cumbersome the nature of physical money is in comparison to cashless payments.
In the next paragraph, she highlights cashless payments with the words 'Simple!' which reiterates her point (from the previous paragraph) about how cumbersome coins can be. She finishes off this paragraph with a 'Welcome to the twenty-first century.', so there's this sense of being forward in her decisions and that we should be as well - because nobody wants to be left behind in history. A lot of us like to think of ourselves as people who are open-minded, open to change and will take up things that are better for us, things that are more convenient for us.
So, she's saying that this is it for twenty-first century, join us over here rather than way back when, when we had to use coins. She also highlights 'mobile phone[s]', 'smart watch', 'smart ring' - many things that a lot of people have and this just compounds that idea of, 'yeah, this is a no brainer' essentially. Why shouldn't you move to cashless payments if you're already immersed in this tech world of having mobile phones, smart watches, smart rings, etc.?
She moves into talking about the wider economic context of Australia in this next paragraph. That sense of time I was talking about, comparing the now - the twenty-first century - with a decade ago, you can see that link right here. It's very obvious now. She creates a strong impression of societal inevitability of this technological change, especially because she cites statistics - '70 per cent of household spending was in cash; now it's half of that.' I can see in the next paragraph that she uses expert opinion as well - the 'Governor of the Reserve Bank of Australia'. This all connects to this main phrase that we are in a ‘turning point’ now, that cash will be rapidly phased out until we become a cashless society and we should join her; we should make moves on this otherwise we're going to get left behind.
I like that she's bringing in Australia because it also brings in this additional sense of pride on our behalf. We're Australians, we're proud that we've been one of the biggest users of electronic payments in the world, we're the ones who are making waves, we're the ones who are putting our feet forward first. So, you could talk about appeal to patriotism here as well. It's interesting because here she says that she's a leader, or
'We've always tried to be a leader in our community and respond to our customer's needs.'
What do you think when you think of a leader? Typically for me, I admire leaders. They're somebody I look up to and I want to follow in their footsteps essentially. So by positioning herself as a leader, I think that's pretty interesting because she's telling us, ‘Hey, I've done all this thinking, I have initiative, I am forward-thinking, so come with me, join with me on this cashless payments movement.’
'you'll breeze through a check-out'
I like the word 'breeze through', or just 'breeze' because it connects again, back to this idea of convenience with a faster shopping experience, and it is juxtaposed against that cumbersomeness of 'rummaging through...bags for coins'. Something to think about is: as you analyse an article, you don't just have to analyse it chronologically or talk about it chronologically in your essay either. If you see things that connect later on, connect them in your essay and put them together, because what you're showing your examiner is that you can see not just the minor details - i.e. language techniques in each sentence - but you can actually zoom out and see the overall picture, how the arguments are coming together and how she's structuring her piece so that we walk away with a certain perspective. Think about that in a two-step method. There's the zoom in where we're looking at sentence by sentence and what techniques are there, which is basically what we've been doing, but at the same time, you can zoom out and have a look at how the different techniques all come together and work as a whole. If this is something that you're not too comfortable with just yet, just stick with the chronological order and working through the sort of minor details. And then on your next read, you can read through with the focus of, 'okay, what if I was to look at this from a more holistic perspective?'
Ahh! I didn't even look ahead enough, there are more words and more phrases that connect to the idea of convenience and ease. It’s 'faster', ‘will save you time', 'safer' as well?! There's a new appeal. It's not necessarily new, it's just a different angle you could come from. If you wanted to talk about the sense of security, that appeal to safety, then you could do that as well.
'it means not having to spend hours sorting, storing and securing cash'
So, more cumbersome notions. And then in comparison,
'more time', 'We understand the concerns a minority of our customers may have.'
I love when they do this, acknowledging the opposition essentially is what she's doing. She's saying, ‘yup, like, I can hear you, not all customers want this. Some of you don't.’ And my assumption is that she's going to back it up with her own rebuttal. This not only pulls along the people who are already supportive of her, but she's also trying to pull along those who are a little bit more sceptical of this idea of cashless payments. So let's see, she says,
'What if you prefer cash, don't feel comfortable using credit or debit cards, or don't have a mobile phone or smart watch? We don't want to leave anyone out. For the next three months we will offer cashless payments, but still accept cash to people to give people time to adjust.'
It's interesting because she is again, building up this position of hers, where she is friendly, she is helpful, she is thoughtful and she cares about her community. Something you could also say, and this is if you're looking at things more pessimistically, is that she's doing this more so for herself. By saying that these people have three months, there's this unspoken pressure that's happening as well. She's putting pressure on the minority and emphasising the supposed inevitability of a cash-free shopping experience. Even by just saying 'minority' that's in a way applying pressure as well, because it's saying that you are part of this smaller group, the smaller group of people who won't come with us or have not yet come with us, so join us. There's a very clear expectation that these customers need to adapt and catch up.
Want to see these ideas and annotations turned into a full A+ essay?
If you want more, I have also got a fully written up 2019 essay based on the articles that we're analysing today in my How To Write A Killer Language Analysis study guide. In that study guide, not only do I have the essay for 2019, I also have afully written up essay for the 2017 & 2020 VCAA English Exams, and we're always working on adding ones from future years as well. Plus, there's heaps of sample A-plus essays in there already and heaps of information that I think will be super helpful for you before you move into your SAC. So please, go ahead and check that out! It's loaded with value and I know it'll be worth your money.
Since September 2014, the current affairs has been raging with numerous controversial topics – perfect for your oral presentation! Here are some of the more interesting issues that would be a good starting point for your oral. Remember to offer an interesting and unique argument, even if it may mean adopting the unconventional or unpopular point of view on the issue!
Should medicinal cannabis be legalised in Australia?
Should US anti-vaccination campaigner Sherri Tenpenny be allowed to give talks in Australia?
Should children be vaccinated?
Should ‘pick-up artist’ Julien Blanc have been banned from visiting Australia?
Is social media negatively impacting on student studies?
Should women be allowed to breastfeed in public?
Should we have more stringent surrogacy laws?
Should music be free?
Freezing women’s eggs
Ebola
Sexualisation of women in the media
The media’s portrayal of ‘terrorism’
Islamophobia
Freedom of speech (Charlie Hebdo)
Doctor co-payments
GST reform
Gender equality
University deregulation
Creativity in schools
Should children be allowed to roam unsupervised by their parents?
For a step-by-step explanation of exactly how to write A+ essays, with examples to help you understand what to do and what not to do with confidence, check out our How To Write A Killer Language Analysis ebook.
Language Analysis is all about how the author persuades. That means in all your essays, the word ‘persuade’ is bound to be present in almost every sentence. Here is an example in a response to the 2009 VCAA exam:
Voxi employs inclusive language such as “we” in an attempt to persuade readers to also feel a sense of excitement towards future technological developments.
However, if you’re repeatedly writing ‘persuade’ throughout your essay, it will become repetitive and bland. So to make it easier for you, below is a list of synonyms for the word ‘persuade’. Next time you write an essay, hopefully it won’t be littered with ‘persuade’ but other vocabulary instead!
To see more phrases and sentence starters that you can integrate into your Analysing Argument writing, see this blog.
Are you an EAL student worrying about the listening component of the new study design?
Are you worried? If you are, fear not, I am here to help!
Here are some extremely useful tips that I have acquired from completing both Japanese and Chinese listening exams. They are very applicable to the EAL exam and will hopefully make you feel more confident about this new component!
As EAL students we are allowed to bring bilingual dictionaries into the exam, TAKE ADVANTAGE OF THAT! You will be amazed at how useful your dictionary can be.
Use your reading time efficiently! Take a close look at your listening tracks’ questions! Search your dictionary for tricky vocabularies that are embedded in the question. Make each second count!
Look out for the key question words! If you spot “when” and “why” in the question, then you know for sure that you need to listen out for location and time!
Pay attention to the tone.
Take note of any adjectives, phrases and words that express the character’s (in the listening track) thoughts, feelings and concerns.
There is a space in the exam paper for you to take notes, USE THAT SPACE! Write down all the key information you can possibility hear from the track! According to the examiner’s report those students who wrote notes in the space provided tend to score much more higher than those who don't.
Don't waste time wondering what the track just played! Listen carefully for the next sentence, missing out on one piece of information is better than two!
Misconception
Some of you out there might be thinking “Listening is easy! I just need to write down the correct answer, it's a piece of cake.” Unfortunately, this isn’t the case for EAL listening or any VCE Language listening SAC or exam. The VCAA examiners will look at the accuracy of your answer, grammar and spelling. They even look at how well you phrase your response!
If you are aiming for a perfect listening response you MUST take a look at my breakdown of the examiners’ marking criteria!
Marking Criteria
For the listening component of the exam/SAC the examiners (and your own teachers) will be marking your answers base on TWO main points
Your ability to understand and convey general and specific parts of the listening track
Your ability to convey information accurately and appropriately
Appropriateness of vocabulary
Accurate use of grammar, spelling and punctuation.
Are you feeling more confident for the VCE EAL Listening section with a couple of handy hints in your pocket? I hope you are! Give it a go, it is not as scary as you think!
Often, beginning a Language Analysis essay can be tough. How do you start? Do you even need to write an introduction? There are many answers to these questions- some say that because an introduction is not explicitly worth any marks, you don’t need to bother. However, an introduction can be a great way to organise your thoughts and make sure you set up your analysis properly…as long as you don’t waste a lot of time writing unnecessary sentences.
If you'd like to see exactly what goes into an A+ Analysing Argument response, from the introduction to body paragraphs and beyond, check out our How To Write A Killer Language Analysis ebook!
You can use a simple, easy to remember formula that will help you to identify the key aspects of the piece very early on, and this will show your examiner that you know exactly what you’re talking about- all you have to do is to remember the acronym "CDFASTCAT”.
Context
Date
Form
Author
Source
Title
Contention
Audience
Tone
Here is a breakdown of each aspect and its importance:
Context
This gives the audience some background information on the issue, and “sets the scene” for the article or text. In ANY language analysis article/piece you come across (whether it be in the exam or in practice), there is always a box with the context of the article explained. ALWAYS read it and let it influence your analysis. If you exemplify consideration of the information provided to you in your analysis, you will show a deeper understanding of the issue, and your analysis will be more accurate and detailed. Aim to demonstrate that you understand why the article was written, and its surrounding circumstances.
Date
This gives the article a wider context, and helps the audience understand why the author may have a certain viewpoint. It is also good practice to properly reference the article in your analysis, which includes the date, author, source and title.
Form
The form of a Language Analysis text can vary, from newspaper articles, blogs, comics or even speeches. Each form has its own set of conventions which can help you identify language techniques, and can change the way the message is communicated to the audience. For example, in a speech, the speaker is more likely to directly address their audience than the editor of a newspaper may in an editorial.
Author
When writing a Language Analysis essay (or any essay for that matter), always refer to the author by either their full name, their surname only, or a title and a surname - NEVER by their first name alone. For example: 'Lyle Shelton', 'Mr. Lyle Shelton', 'Mr. Shelton' and 'Shelton' are all okay to use in your essay. However, you would never use 'Lyle' on its own.
Source
The source of a text can influence your understanding of the audience. For example, an article written on a blog about gardening is likely to have a different audience to a financial journal. Including the source is also an important so that the article is properly referenced.
Title
Including the title in the introduction is critical to properly introducing the article. Remember to analyse major techniques in the title if there are any during the body of your essay!
Contention
Identifying the author’s contention can be the most difficult aspect of Language Analysis for many students. The trick is to ask yourself the question 'What is the author’s argument?' If you want to break it down even further, try asking 'What does the author want to change/why/what is it like now/what do they want it to be?'
Audience
Depending on the audience, different techniques and appeals may work in different ways. For example, an appeal to the hip-pocket nerve is more likely to have an effect on single parents who are struggling financially than it is on young children or very wealthy people.
Tone
You should not include a tone word in your introduction as the author’s tone will shift throughout the text. However, identifying the tone early on is important so that you can later acknowledge any tonal shifts.
Picture
Often, articles will include some sort of graphic; it is important that you acknowledge this in your introduction and give a brief description of the image - enough so your analysis can be read and understood on its own. The description of the image is the equivalent of an embedded quote from an article; both are used to provide evidence to support your analysis.
10 Things to Look for in Cartoons is a great resource to help you learn what to look for in graphics. Don't be put-off by the name; you don't need to be studying cartoons specifically in order to learn heaps from this blog post.
If you follow the CDFASTCAT approach, your Language Analysis introductions will become easy to write, straight to the point and full of all the most important information - good luck! ☺
How Do I Do Well if I HATE the English Texts That I Am Studying?
I know that exact feeling; the feeling of giving up before it has even started. Some lucky students fall in love at first sight with their texts while some unfortunate students dread having to spend a whole year analysing their texts. If you resonate with the latter, you have probably already given up on English, or maybe you’re trying your best to stay optimistic. English is hard, but what makes it harder is when you know you hate the texts that you are studying, so how can I do well in English if I hate the texts that I have to study? Whether you hate reading and analysing texts or you just hate the specific text that you have to study, here is a guide on how to make studying and reading your texts more enjoyable!
Reading Texts
We’ve all said it before, “I’ll just read it later” or “I’ll read it right before school starts” and in the end, it all leads to the same conclusion of us never actually reading the text and by the time our SACs roll around, we ‘study’ by reading summaries of our texts and try memorising the most popular quotes.
Do I Really Have To Read the Text?
The bad news is yes, it is highly recommended that you read your texts! (I know it can be tempting to just read chapter summaries but trust me, I have tried writing an essay without reading the text and it went very badly). However, the good news is using LSG’s ideal approach to your English texts, you may only need to read your texts a minimum of three times. In fact, if you make use of your first reading, you probably won’t have to personally read the text again! During this first reading, take your time, don’t try to binge read the entire text in a night as there is a high chance that you will not be following the plot and you’re just reading for the sake of finishing the text. There’s no need to start annotating the text during this first reading as you will most likely have a collective second reading in class where your teacher will go over the whole text in more detail by highlighting significant sections of your text. This first reading is simply for you to familiarise yourself with the text and what you will be handling during the year. However, if you still have trouble understanding your texts, LSG has a plethora of resources such as free text-specific blogs and affordable text guides that you can check out!
How Do I Find the Motivation To Read My Texts?
Some common reasons why we might procrastinate reading our texts are the sheer volume of pages we need to read; having a short attention span and; being a more visual learner. If this is the case, there are many ways to increase your motivation to read or watch your texts!
If the text is a play (e.g. The Crucible by Arthur Miller), watch the play while reading the script. Not only will this help you understand the stage directions in the script, but it can also help with understanding the plot if you are a more visual learner.
If the text has a film adaptation (e.g. In Cold Blood by Truman Capote or The Dressmaker by Rosalie Ham), watch the film adaptation first! Knowing major plot twists and spoilers can make reading your text feel faster as you already know what is going to happen. Watching film adaptations can also help allow you to picture the plot easily and help immerse yourself into the setting and the world of the text (however, do take care when doing this as you are only analysing the text you have been allocated, not the adaptations!)
If the text is a film (e.g.Rear Window by Alfred Hitchcock), try to find a trailer of the film or find short clips from the film rather than watching the entire movie in one sitting; watching these cuts and suspenseful scenes may spark your curiosity which is likely to increase your interest towards wanting to watch the movie. Scheduling a movie night with friends and family is also a great way to make watching the film more fun.
If the text is a collection of poems (e.g. William Wordsworth Poems selected by Seamus Heaney by William Wordsworth), listen to the poem while reading the poem. Not only will this help you to embody the poet’s mind, but it can also help you recognise the rhyming schemes and rhythm patterns that may not be noticeable at first glance.
Create goals: Space it out, we do not want to get burnt out! Organise goals and do not attempt to read the book all within a night! For example, you could aim to read one chapter a day. Not only will this hold you accountable, but it will also make reading less daunting and overwhelming.
Rewards: Who doesn’t love rewards? Reward yourself after reaching your reading goals, this could be as simple as taking a break after reading or reading a book that you like.
Audiobooks: When you don’t feel like physically reading, download audiobooks of your texts and listen to them while you’re commuting or while you’re doing your chores.
Environment: Create the perfect reading atmosphere! This is quite subjective, however, if you’re struggling to find this niche, here is a step-by-step guide to ‘romanticise’ reading:
Put your devices away! If you’re opting to read an ebook, you can also turn your notifications off. We do not want to be distracted and procrastinate!
Find a comfortable place to sit with good lighting.
If you’re in the mood for a sensory experience, light a scented candle or make your favourite beverage to sip along while you are reading.
If it helps, you can pretend that you’re reading at an aesthetic library, or your favourite café, or a serene park…the options are endless.
Studying Texts
It can be even harder to find the motivation to study for the texts that you hate as you’re probably looking for ways to limit the amount of physical contact you make with the text or ways to save time and study less for English but still do well in the subject.
How Do I Save Time When Reviewing and Writing Notes on My Texts?
Tip 1: Write Notes Based on Themes, Writing Style & Characters Instead of Chronologically
Often, students will take notes chronologically based on each chapter, however, this is not helpful at all. In your SACs and exam, you will not be writing paragraphs based on each chapter, instead, you will likely be given one of the five types of essay prompts that require an in-depth understanding of the themes, writing style (such as symbols and motifs) and characters of the text. Therefore, I recommend writing down notes and quotes based on themes, specific writing techniques and characters.
For example, before class, you could create a separate notes page on each prominent theme of the text. When your teacher highlights significant sections of the text, you could then write down these notes into the relative theme document. For comparative texts, you can also create a comparison table based on overlapping themes which will allow you to view the comparisons more easily. If you’re a visual learner, colour coding your notes according to different themes or characters can make it easier to find later on when reviewing your notes. If you do this from the start, you will spend less time re-reading the text and organising your notes which will hopefully reduce the amount of time you spend studying.
Tip 2: Write Down Page Numbers Next to Quotes and Notes
No, you do not have to memorise page numbers for your final exam or SACs, however, writing down page numbers will help yousave time when reviewing your notes as you can just flip over to the page rather than having to re-read the text to find the specific quote or notes. It may seem rather annoying having to write down the page numbers all the time, however, your future self will thank you!
How Can I Find the Motivation To Write on the Text That I Hate?
Tip 1: Find Out What You Hate and Like About the Text
We all experience writer’s block, especially when we have no passion for the text we are studying. However, assuming you have read the text, you would probably have unique opinions on the text. Firstly, find out what you hate about the text.
Do you hate a specific character in the text? Why do you hate this character?
Do you hate the writing style? What is it about the writing style that you hate?
Is there a specific theme you felt the text did not address properly?
Was there a specific scene or part of the text that frustrated you?
Once you find out what you hate about the text, find an essay prompt related to the topic you hate and practice writing an essay about it! Use this as a chance to lowkey rant, discuss or debate about the topic. Not only will this help you develop your inner author voice, but it will also provide you with inspiration to write. On the other hand, you can also find out what you like about the text (hopefully, you don’t hate everything about the text) and practice writing on a topic related to this. For example, I hated studying The Crucible due to the portrayal of women in the text. However, when analysing the text, I realised that the portrayal of women in the text was simply a reflection of the conservative and insular society of Salem which became a theme that I liked discussing.
Tip 2: Put the Text in Context
Keep in mind that the texts that you have been allocated all have a specific aim and purpose such as serving political commentary about a significant historical event, critiquing a specific characteristic of conservative communities or simply a discussion about human nature. Throughout the text, there will be many literary techniques, characters and events that will be used to bring these significant themes to life. Therefore, regardless of whether you like the plot of the text or not, the themes that you will be studying may be more of interest to you. If this is the case, researching the background and the world of the text may help you gain a deeper understanding of these themes which is likely to increase your motivation to write as you will be able to apply your knowledge about the text such as quotes, characters and events to these themes.
Tip 3: Utilise Your Strengths
By focusing on your strengths, you are likely to increase your confidence and consequently, your motivation to write! Therefore, if you are an expert at analysing literary techniques, or if you have mastered writing about characters, use these strengths when you are writing. Not only will playing at your strengths make writing less difficult, it may also help overshadow your weaknesses.
Unfortunately, there aren’t many choices in English and it is quite likely that you will end up with a text that you dislike. However, it is still possible to do well in English while studying texts you hate! Hopefully, these tips can make reading and studying your texts much more enjoyable and consequently, make your English experience much more pleasant. Endure the pain now and you'll be finished before you know it!
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